Go-to-market strategy, ending in a plan you can execute

AED 25,000 to AED 120,000 covers most of what we are asked to build. The number moves on how many segments and markets are in scope, whether primary research and customer interviews are included, and whether the pricing model is built. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

The plan for how a product reaches customers: which customers first, what you say to them, through which channel, at what price, sold by whom, and in what order. The sequencing is the part that makes it a strategy rather than a list.

No, and the difference is worth knowing. The strategy houses do this at enterprise scale with large teams and priced accordingly. We do it for mid-market companies entering the UAE or launching a new line, at a fraction of that, and we also execute afterwards if you want us to. If you need a global market entry programme across twelve countries, they are the right call.

The common split is by sales motion: self-serve where the product sells itself, inside sales for mid-value deals, field sales for large complex ones, partner or channel-led where somebody else already has the relationship, and product-led where usage drives expansion. Which one fits is decided by your deal size and cycle length, not by preference, and choosing wrongly is the most expensive structural mistake in a launch.

Yes, and it is a large share of this work. We cover the commercial plan: segments, positioning, pricing, channels and the sales motion. Licensing, structure and legal questions we flag as considerations for your corporate advisers rather than advising on ourselves, because we are not qualified to and getting it wrong is costly.

Three to six weeks. Longer usually means we are waiting on customer interviews or financial data, so both are worth arranging in week one.

Whoever owns the commercial number, whoever runs sales, and ideally three to five customers or prospects. Around eight hours of your organisation across the engagement.

Customer and prospect interviews, yes, and they are usually the most valuable input. Large-scale quantitative market research is a different discipline and we will point you at a research firm rather than pretending otherwise.

A written document covering the unit economics, the prioritised segment, positioning, pricing approach, channel sequence with entry conditions, the sales motion, UAE-specific considerations and a costed ninety-day plan with stopping rules. Plus a session to argue through it.

Yes, and the document is deliberately written so you do not have to use us. Several clients take it in-house or tender it. We would rather be chosen on the execution than kept because the plan is unreadable to anyone else.

Then we discuss it, and if you have information we did not, it changes. It is a considered argument rather than a verdict, and it should be possible to argue with a specific line rather than the whole thing.