Social lead generation, judged on what closes

AED 6,000 to AED 28,000 per month covers most of what we are asked to build. The number moves on how many platforms, whether CRM routing and automation need building, whether creative production is included, and how many languages. Media spend is separate. Anything quoted before those are known is a guess. We scope first, then price, and the scope document is yours whether or not you proceed. These are market ranges rather than a fixed rate card — the proposal carries the real figure.

Because almost everyone searching it wants tactics, not a supplier. The first page is iubenda, Sprinklr, respond.io and half a dozen other guides, with no Dubai agency on it at all. We are telling you because it is the honest read: if you arrived here looking to hire, you almost certainly came from somewhere more specific, and this page is written for you rather than for the article readers.

It depends on what you sell and it is worth resisting a general answer. Meta produces the most volume at the lowest cost and the widest quality range. LinkedIn produces fewer, far more expensive, and for high-value B2B they frequently close at a rate that makes it the cheapest channel per customer. TikTok is strong for younger consumer categories. We usually test two.

Test both, because the right answer depends on whether your constraint is lead volume or sales team capacity. Instant forms convert at a much higher rate and produce lower intent. Landing pages qualify harder and cost more per lead. If a senior person works each lead, the more expensive route is usually cheaper overall.

Yes, and in this market it often outperforms a form. Click-to-WhatsApp campaigns work well for consumer services here, with the caveat that the conversation has to be answered quickly and the lead still has to reach your CRM or it exists only in someone's phone.

Minutes rather than hours, and the drop-off is steep. The single cheapest improvement available to most campaigns is an automated acknowledgement within seconds plus a human call inside the first hour. We instrument it so you can see what your actual times are, which is usually a surprise.

That combination almost always means the campaign is optimised for form fills and the form is too easy. The fix is to add qualifying friction, redefine the conversion event, and feed closed-won data back so the platform learns what a good lead looks like. Cost per lead will rise and cost per customer usually falls.

Cost per qualified lead first, cost per closed customer second, and speed to lead as the diagnostic that explains most of the variance between them. Raw lead count is worth reporting and worth never managing against.

For this to work properly, yes. Without outcome data the campaign cannot optimise beyond form fills, and reporting stops at cost per lead. We can work read-only if that suits your governance.

It is the most common blocker and it is worth solving before spending on media. Sometimes the answer is a lighter process rather than more discipline. If closed-loop data genuinely cannot happen, we will say plainly that reporting stops at qualified leads rather than pretending otherwise.

Yes, and we usually recommend scoping it in. Routing, alerting, automated first response and nurture sequences are where most of the improvement sits, and they sit outside the ad account where nobody normally owns them.