A home for each collection
Each collection opens with its own image, story and film before its pieces.
Designer's Empire
A Dubai fashion label needed an online store for its abayas, kaftans and dresses.
:quality(78))
Key details
We designed and built the Shopify store for Designer's Empire, a Dubai fashion label that also sells other designers' pieces. The design gives each collection its own page, filters by designer, size, price and colour, and keeps a size guide beside every product photo.
- Client
- Designer's Empire
- Industry
- Fashion label and boutique
- Location
- Dubai, UAE
- Year
- 2023
- Live site
- designersempire.com
designersempire.com
Designer's Empire
-
:quality(78))
Scene 01 / Home
New arrivals first, then a featured designer, a new collection, categories and best sellers.
-
:quality(78))
Scene 02 / Shop
Every piece in one grid, with filters, sorting and a wishlist heart on each card.
-
:quality(78))
Scene 03 / Filters
Filter by designer, size, price and colour.
-
:quality(78))
Scene 04 / Collection page
Each collection opens with its own image, story and film before the pieces.
-
:quality(78))
Scene 05 / Product page
Gallery, colour, sizes with a size guide, add to cart and buy now.
-
:quality(78))
Scene 06 / About
The brand's story, its gallery and its films.
-
:quality(78))
Scene 07 / Contact
The boutique, its contact details and an enquiry form.
Overview
Designer's Empire is a Dubai fashion label with a boutique in The Village Mall, Jumeirah 1. It designs abayas, kaftans and dresses, with embroidery and beadwork in the pastel shades it calls its signature. Its online store also sells pieces from other designers' labels.
This page covers what the brand needed, the store we designed and built, and how it is put together.
The challenge
It needed an online store for its own collections and for the other labels it sells.
A store that reflects the brand
Designer's Empire wanted an online store that reflected the brand and its collections.
More than one label
The store sells other designers' labels next to its own, so shoppers needed to find a designer as easily as a dress.
Detail that needs room
The pieces carry embroidery and beadwork. Photographs need room, with colour and size close at hand.
Collections through the year
New collections arrive through the year, and each one needed a page of its own.
What we did
-
Designed page by page
We designed the store in Figma first: the home page, the shop and its filters, a collection page, a product page, about and contact.
-
Built on Shopify
We built the store on Shopify, the platform it still runs on.
-
A home for each collection
Each collection opens with its own image, a short story, a film and a sneak peek, then its pieces.
:quality(78))
-
Filters and product pages
The shop filters by designer, size, price and colour. Product pages keep colour, size and a size guide beside the photographs.
:quality(78))
:quality(78))
-
New arrivals first
The home page leads with new arrivals, then a featured designer, a new collection, categories and best sellers.
:quality(78))
-
Films, a gallery and Instagram
The about page carries the brand's films and gallery, and the home page ends on a row of Instagram posts.
:quality(78))
-
Campaigns to the store
We ran the brand's Google Ads campaigns, pointing them at the new store.
-
Social media
We also managed the brand's social media, with campaigns timed to its launches and events.
Built with
- Shopify Store platform
- Figma Design files
Services
Site plan
- No screen to open
Select a page to open its screen.
What Designer's Empire has now
- A Shopify store on its own domain, selling its own label and the designers it carries.
- Collections by year, by category and by designer, each on its own page.
- Product pages with a gallery, sizes and a size chart.
- The boutique's address, phone and email in the footer of every page.
Why it worked
It works because the store follows the way the brand sells
Designer's Empire releases collections through the year and sells other designers' labels next to its own. The store is organised around both.
Filters that match the range
Filters narrow the range by designer, size, price and colour.
Detail beside every photo
Product pages keep colour, size and the size guide next to large photographs.
One brand, online and in the boutique
The boutique's address, phone and email sit on the contact page and in the footer of every page.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
About this project
Questions about this engagement
What clients ask us after reading this case study.
Shopify. We designed the pages in Figma first, then built the store on Shopify, which it still runs on.
We also ran the brand's Google Ads campaigns and managed its social media.
Yes. See our Shopify development service. We also built the Shopify store for Bafco, the office furniture company.
In early 2023, starting with the store.
Yes. For Designer's Empire we ran Google Ads and social media alongside the store. See our ecommerce marketing page.
No questions match — try another search.
More work
Other things we have built
- 01
A2 Sweden
One WordPress site for a door hardware range, from smart locks to drawer slides.
- 02
Bafco
A Shopify store for a UAE office furniture maker, for single pieces and whole offices.
- 03
Arabland
A Dubai brokerage website with live CRM listings, map search and valuation tools.
- 04
German Medical Center
One English and Arabic website for every department of a Dubai Healthcare City clinic.
- 05
Concept Plus
A homepage film that walks visitors into the group's building as they scroll.
- 06
Elora
A bilingual website for a Dubai clinic offering dentistry, surgery and skin treatments.
- 07
Ecommerce marketing
How we work with online stores in Dubai.
Next step
Find out where your online store loses shoppers
A straight read of your collections, product pages and checkout path, with the findings written down, whether or not you work with us.