Web design & development
Scroll animation, pinned sections and micro-interactions for Dubai businesses, built with GSAP and plain CSS. Your copy lives in real HTML, not in pictures of words. And your page is designed to calm down for visitors who've switched on reduced motion. Need a 3D scene on a canvas? That's our separate 3D & WebGL service.
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Support@adnika.comWorks with your platform
Motion can usually be added to the platform you already run, whether that's WordPress, Shopify, Wix or Astro.
What we do
An interactive website responds to what you do, moving as you scroll and confirming each tap, click or keystroke. Static websites show the same still page whatever you try. The hard part is building that response without slowing your page down, or hiding a single word from Google.
If a movement doesn't help your visitor understand or act, it gets cut.
We build eight kinds: reveals as sections arrive, pinned sequences that play in one spot, step-by-step stories and small confirmations after a click. The other four are focus and pointer states, menu and page transitions, animated SVG and smooth scrolling where it suits your brand. Your page probably needs two or three, rarely all eight. Pick the ones that explain something a still page can't.
Open adnika.com on a desktop screen and move down the page. The hero section stays put while our logo mark rises from behind the stats bar, turns into a rocket and launches. Run your mouse over the card cluster and each card tilts toward your pointer by a different amount. The hold lets the headline land; the tilt hints there's more to find.
Decorative motion stays out of anything your visitors fill in, compare or pay through: forms, pricing tables, checkout, booking pages. Picture a clinic's booking form shifting while a patient types. Nobody wants that. Also out: intros that hold back your first button, scroll-jacking (seizing control of how fast or which way a page moves) and calls to action that wait until visitors travel far enough. Usability wins.
How we work
Expect four stages, with your copy approved before anything on the page moves. Each is designed to close with something real you can review, not a status email.
What should each movement explain? Your motion map can answer that for every section: what moves, what sets it off, how long it runs and what replaces it when a visitor wants less motion. Still zones usually cover your forms, prices and checkout. Copy comes first: a pinned step needs enough room for your slowest reader. Your colour palette and still images are agreed alongside.
A still frame shows how your section looks, not how a pin feels under your trackpad or thumb. So your layouts and states are drawn in Figma, while anything tied to page position usually gets a coded demo on a private link first. You can try it on your own phone. Easing (how movement speeds up and slows down) is a UX design call settled there.
CSS transitions handle the simple states: your buttons, links and focus rings. ScrollTrigger, GSAP's plugin that starts, pins and scrubs effects by page position, takes the pinned sequences; scrubbed ones rewind as you move back up. Movement sticks to transform and opacity where possible, and heavy sections load as they near the viewport. Effects can live in your CMS's own blocks, so editors keep control of the words.
Your page's first test is a tough visitor: an older phone, a patchy connection on the Dubai Metro, motion turned down in settings. We'd follow with a keyboard-only pass and a run with scripts blocked, to check your text still shows. Lighthouse adds lab runs on its throttled phone profile. After launch, PageSpeed Insights can show real-visit responsiveness once Chrome has recorded enough visits.
How we use AI
Lab speed reports flag plenty, but only some of it matters for motion. AI summarises the reports for your current pages and lists the scripts keeping the main thread busy (the browser's single lane for taps and code). A finding earns its place in your motion map only after a developer has reproduced it in the browser.
Motion leans on tiny bits of copy that rarely get budgeted. Think of your button's three moods (sending, sent, try again), or the plain-text description a screen reader gives of an animated chart. AI drafts these. A writer then rewrites every line against your brand voice and the facts.
Some motion code is pure repetition, like wiring up the low-motion fallback for each effect. We let AI write that first pass. The browser's performance tools come next: a developer profiles the code, looking for anything that makes taps lag. Nothing merges until someone has reviewed it.
After launch, analytics events pile up fast. AI helps sort them into patterns: how far your visitors get through a pinned sequence, say, or which cards they actually click. It won't tell you what to cut, though. That call belongs to you and our team.
Why us
You're a desktop screen away from two live examples, and we'll say when plain CSS will do. Behind that: 15+ years and offices in Stockholm as well as Dubai.
Open conceptplus.ae, the site we rebuilt for Concept Plus, and head past the opening screen. Once you're inside the scene, a panel labelled Floor Plan appears with the group's divisions. Pick one and you move straight to it. The scene itself is 3D work, which falls under 3D & WebGL, a separate service.
We'll often argue for fewer effects. On a page your visitors come to act on, a clear button state and a quicker form usually do more for the user experience than a pinned sequence. And since GSAP now costs nothing to license, cost is never why we hold back. Weight is, and your visitor's attention.
Your site can run in English and Arabic side by side, and motion has to mirror with the text. A headline that slides in from the left in English should arrive from the right in Arabic; your carousel should advance the other way. Movement up and down the page doesn't change.
We run SEO too. The people who answer for rankings can review your motion map before anything's coded. Two checks matter most: your headings stay real HTML, and revealed text is in the page from the first load, not after a click. Google's guidance explains why: it uses the rendered HTML, the page after its scripts run, for indexing.
Capabilities in detail
Pick the design techniques your pages need; each one can be scoped separately. A few carry a warning, because sometimes the right call is leaving them out.
Built the clumsy way, scroll-triggered reveals recalculate on every movement of your page. We'd rather use IntersectionObserver (a browser feature that reports when an element comes into view) and reveal it then. Your words sit in the HTML either way. Newer CSS can tie effects to page position where browsers support it, with a plain fallback.
A pinned section holds its place while the rest of your page keeps moving, so a short sequence can play in one spot. Scrubbed sequences are ScrollTrigger's job. A simple hold needs only CSS sticky positioning: it's how our homepage hero stays put on a desktop screen. Give each pin room for your slowest readers, and never trap fast ones.
Picture a launch page for an off-plan project: one render holds still while four short steps change beside it. That's scrollytelling, and it suits educational content and content marketing; since the text stays in HTML, your story can be indexed like an article. Horizontal scrolling panels can work too. Keep yours short, with a way past.
Not everyone likes smooth scrolling; some find it floaty. Lenis, an open-source library that evens out mouse-wheel movement, works with the browser's native page position, so your sticky elements still work. Anchor links need one setting switched on. Touch stays native by default, and the current release switches smoothing off for visitors who've asked for less motion. We'd never hijack your visitor's speed or direction.
Four small responses do most of the work: a pressed button, a confirming tick, 'Add to cart' turning into 'Added' and a loading state. Each piece of UI feedback should also update a text message for your screen-reader users. Drag and drop and carousels are bigger interactive components. Use them only where they help.
Here's the catch: phones don't hover. So these effects run only where CSS detects a mouse, each with a keyboard-focus twin and a tap equivalent. On a restaurant menu, each dish might lift under your mouse cursor. Hover states never replace a visible focus outline. Custom cursor effects need a precise pointer. Keep them away from your forms.
SVG, an image made of shapes, stays sharp at any size and can move. Your logo can draw itself line by line, often for less weight than a video. Lottie files (a light vector format) suit richer icon motion and can freeze on their last frame for visitors wanting stillness. Our video production service makes films and fresh artwork.
Read moreDoes your background need to drift? Parallax scrolling (layers moving at different speeds as the page moves) is often non-essential, says guidance published with WCAG, the web's accessibility standard. Big movements can make people with vestibular disorders (inner-ear conditions) dizzy. So the layers move small distances and never sit behind your body text; they're designed to switch off when a device asks for stillness.
Concept Plus maps its divisions onto a Floor Plan panel that moves visitors through its homepage scene. Any menu should open fast and close with the Escape key. Page transitions can keep your place, using view transitions where supported. Real links must exist somewhere, though: Google's guidance says it can only discover links that are anchor elements with an href attribute.
Read moreWeb.dev's advice: move your elements with transform and fade them with opacity. Both can run on the compositor, which slides finished layers without redoing the layout. Layout thrashing (measuring your page and changing it in turn) is avoided by measuring first. For INP (Interaction to Next Paint: how fast a page visibly responds to input), Google rates 200 milliseconds or less as good; phones can get lighter versions.
Read moreSettings, Accessibility, Motion: that's where your iPhone users ask for less movement. Android 9 onward and Windows 11 have equivalents, and your visitor's browser reports the choice as prefers-reduced-motion. Movement then usually becomes an instant change or a short fade. The content stays identical. CSS media queries cover most of it; gsap.matchMedia() handles the rest, reverting automatically when the setting changes.
A carousel rotates while you're still reading its caption. WCAG 2.2.2 (Level A) covers moving content that starts by itself, runs longer than 5 seconds and sits beside other content. It needs a pause, stop or hide control, unless the movement is essential. Your keyboard users shouldn't lose focus when a panel opens. And 2.3.3 (Level AAA) goes further: motion set off by interaction can be switched off.
Google's JavaScript guidance says if content isn't visible in the rendered HTML, Google won't be able to index it. Its lazy-loading advice adds that content should load once it's in the viewport, not after a scroll or a click, because Google Search does not interact with your page. So a reveal should change how your text looks, never whether it's there.
On WordPress, Elementor's motion effects cover simple fades and tilts. GSAP takes over beyond them, loaded only where it's needed. Shopify theme sections can carry reveals and card effects, while your checkout stays still. Wix Studio's Inspector panel handles entrance, click and loop effects; past that, we'd check what your plan and code access allow.
Read moreWhat moves your quote? Mostly, it's the number of pinned or scrubbed sequences. Then come custom illustration and SVG work, how many templates carry motion, Arabic mirroring, the calmer and phone versions and whether your copy exists yet. An interactive landing page, part of our landing page design work, usually costs less than a whole site in motion.
Read moreMotion can break quietly, months after launch. A browser update changes how your page renders. A library update renames an option. Or a theme update loads a second copy of the same script, and two versions start fighting over one button. After updates, routine website maintenance can re-check your low-motion version, keyboard path and speed numbers.
Read moreTechnology
Most effects on your site need one library at most, and plenty need none: a CSS transition handles a button state well. A library earns its place once timing must follow the page.
A library for timed sequences, CSS for simple states.
Designs approved first, then built where your editors work.
Lighter files and caching, so motion starts sooner.
Lab tests before launch, real-visit data after it.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
View Case Study:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
FAQ
Plain answers on cost, phones, Google and accessibility, plus the licence question and where 3D takes over.
Interactive website design in Dubai costs what its moving parts cost: mainly the number of sequences and how much custom artwork they need. A few reveals and button states usually add little to a quote. Several pinned scenes mean real design and engineering, and Arabic mirroring or a calmer version adds testing. Our pricing page for web design explains how your project would be quoted.
A site is interactive when it changes in response to each visitor, while a static one shows everyone the same fixed page. A form confirming each field as you go qualifies, and so does a pricing toggle flipping between monthly and yearly. Confusingly, developers also use the word for sites generated in advance. It's a build term; static content can still carry motion.
Scroll effects can slow your site on phones, usually through one of three habits. One is animating properties that redo the layout, not transform and opacity. Then there's code that measures and changes your page in turn, and heavy sequences loading before anyone reaches them. Google's INP counts only clicks, taps and key presses, but a busy handler can still delay your next tap.
Animated website design isn't bad for SEO in itself; trouble starts when your words stop being real text in the page. A headline drawn into a canvas does that. So does text baked into video, or content that appears only after a click, which Google's lazy-loading guidance warns against. URL Inspection in Search Console shows whether all your content loaded for Google.
You make a website interactive by deciding what the page responds to, then building those responses with CSS and JavaScript. Pick your moments and write your copy before mapping any motion. Build with CSS, adding a library where timing follows the page, and test with motion off. No-code builders cover basics. Creative web development starts where their presets end.
Feedback makes a website interactive: the page visibly reacts to what you do, so you know your action landed. HTML holds the content of your web pages, and CSS restyles it when you point at it or tab to it. Listening falls to JavaScript, which catches clicks, key presses and page movement, then updates things dynamically. Good interactive design doesn't keep user input waiting.
Give your visitors control: less movement when they've asked for it, a pause button and a keyboard route through everything. Someone with a vestibular disorder may switch reduced motion on; your page should respect that. Under WCAG 2.2.2 (Level A), movement that starts on its own and runs over 5 seconds alongside other content must let people pause, stop or hide it. Never let meaning ride on motion alone.
Yes, GSAP is free on commercial websites under its Standard License, which took effect on 30 April 2025. It's now a Webflow product, and formerly members-only plugins such as SplitText and MorphSVG are included. The licence does set restrictions, including a ban on building no-code visual motion tools that compete with Webflow's. Its full name is GreenSock Animation Platform.
Motion hurts conversions when it gets between your visitor and the thing they came to do. Watch for four culprits. A loading sequence delays your first button. Forms or checkout start moving. The page hijacks the wheel or swipe. Your booking button only fades in halfway down. A page can carry as many effects as have a clear job.
You need a GSAP developer mainly when effects follow page position or run as timed sequences. Button states need plain CSS; simple reveals, a few lines of script. Hiring one? Ask how they handle reduced motion and profile performance, whether keyboard users can reach every control and how the code fits your CMS. A creative developer who can't explain the calmer version leaves some of your visitors behind.
Usually, yes. Most motion can be added to your current site without a rebuild. On WordPress, your scripts can load only where they're used. Shopify themes take reveals inside their sections, and Wix Studio handles effects in its Inspector panel. One caveat: a slow theme may need fixing first, since motion on a sluggish page feels worse. Our WordPress, Shopify and Wix pages cover the platforms themselves.
The best examples use motion to explain something, and they still make sense when you switch it off. A showcase such as Behance is fine for design inspiration. Then run your own test: turn on reduced motion and see what's left, then check the first screen works before the effects load. A designer's portfolio website can carry more movement than a Dubai clinic's booking page.
Your content should work across devices and browsers, while the interactivity adapts, because some screens can't hover and some visitors ask for less motion. That's progressive enhancement: your page works first, with effects layered on where the device can cope. Responsive design handles the layout. Older browsers can get the still version, with fallbacks for newer CSS effects.
Interactive web development moves ordinary page elements, while 3D work draws a scene with WebGL, a browser graphics standard. We move your text, images, SVG and buttons with CSS and JavaScript. Models, cameras and lighting drawn on a canvas, for immersive web experiences such as product viewers, belong to our 3D & WebGL service. Your site can use both.
Interactivity earns its cost when it helps your visitors decide or act faster than text and images alone. Good fits: a process that's hard to picture, a before-and-after, a product with moving parts, feedback on a form. Pages your visitors come to read, scan or buy from quickly? Rarely. And what are memorable experiences worth if fewer people finish your form?
Measure motion against a baseline: your page's enquiries, form completions and user engagement before the effects went live. Custom GA4 events then show whether your visitors reach the last step of a pinned sequence. Compare conversion rates page by page, and check real-visit responsiveness so you know speed didn't pay for it. With enough traffic, test one version against another.
On Arabic pages, sideways motion should mostly follow the right-to-left reading direction. Slide-ins enter from the right, your carousels advance right to left, progress bars fill from the right and arrows point the other way. Logos, phone numbers and vertical movement don't flip, though. On a bilingual UAE site, settle it in the motion map, not after launch.
Yes, as an extra route rather than a replacement: keep your plain menu, so visitors find things fast and Google can follow the links. The Concept Plus site opens into a scene you move through. Its Floor Plan panel lists seven divisions, from Development to House of CP, and choosing one takes you there. Test yours with plain labels, real links and a keyboard.
AI can help with drafts, like first-pass code and button wording, but people decide what moves and review every line. Choosing your effects isn't its job. Nor is judging how a transition feels under a thumb. Nothing it writes ships unreviewed, and the final say on every effect stays with your team and ours.
No questions match — try another search.
Free resources
Free templates from our resources library that can help you test whether motion pays off, define what a product page needs to show and plan the content around it.
A significance calculator and an Excel test tracker for deciding when an A/B test result is real. It can help you check whether an animation earns its place.
Product marketing templates covering positioning, personas, pricing, a launch plan, a roadmap, a life cycle map and a product deck. It can settle the story the page tells.
A crash course on content mapping and a Word template with persona profiles and a content map per lifecycle stage. It can help plan the copy that motion supports.
Where this sits
Motion rarely pays off if the site underneath isn't sound. The services below cover that foundation, from WordPress and Shopify builds to custom web apps; canvas-based 3D is a separate service.
Next step
Send the page and the effect you're picturing. The reply covers what's worth moving, what should stay still and how it would behave on your visitors' phones.
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