Web design & development
Our technical website audit checks what your visitors get: Core Web Vitals from real visits, security basics, WCAG 2.2 accessibility, and the code, forms and tracking that fail without an error message. Your Dubai team gets a written report, with findings ranked by impact. Healthy site? Then it's a short read.
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Support@adnika.comPlatforms we know
Shopify stores, WordPress and Wix Studio sites, Astro builds: we make all four, so their quirks are familiar before you grant access.
What we do
A website audit checks how your site is built and how it behaves for your visitors: speed, security, accessibility, code, forms and tracking. In Dubai, the phrase usually means an SEO review. Ours sticks to the build. Rankings, crawling, indexing and other SEO problems go to our website SEO audit services.
A green Lighthouse score and a broken contact form can live on the same site
Page speed gets measured twice, and the numbers don't always agree. Field data comes from real Chrome users on your pages; lab data comes from one simulated load, handy for tracing causes. When they clash, your visitors win. Then the checks follow the weight and the wait: images, scripts, server response, caching. Say a chat widget loads before your menu, so the first tap hangs. Screenshots miss that. It's still the user experience your visitors get.
Both get checked by a person wherever a tool can't judge. First your protective layer: HTTPS, security headers (instructions your server sends with each page), CMS and plugin versions, admin accounts and backups. It's a hygiene check, not a penetration test. Accessibility runs against WCAG 2.2 AA (the Web Content Accessibility Guidelines): contrast, keyboard use, alt text, form labels. Tab through your enquiry form, no mouse. Does the focus outline vanish behind your sticky header? That's a finding.
Silent faults never show an error, so they run for months. Your enquiry form, sending to a mailbox nobody opens. GA4 key events (once called conversions) that stopped after a plugin update, so your dashboard shows a quiet month that never happened. A template that falls apart at phone width or in Arabic. Code your editors are afraid to touch. Score-only tools miss most of these. Someone has to use your site the way a customer would.
How we work
Measure, check, prioritise, report: those are your technical audit's four stages, and you'll get something in writing from each. If there's little wrong with your site, your write-up stays short, because padding it to look thorough helps nobody, least of all you.
Google's real-user data comes first. PageSpeed Insights shows it as a Core Web Vitals assessment, above its lab test, and Search Console groups it by similar pages. Both judge the 75th percentile: your page passes only when three visits in four meet each threshold. Lab runs come second, for tracing causes. Quiet sites may have no real-user data; if so, the report says it's working from lab data alone.
The checklist picks up where the lab tools stop. HTTPS, headers and the WCAG checks come first, then your code and templates. Every form gets a test enquiry, followed into your inbox and on into your CRM, and your GA4 key events are matched against those submissions. Then phone widths, broken links and the 404 page. Then both language versions, if your site runs in Arabic and English.
Impact means who feels it: your visitors, editors, sales team or whoever reads GA4. Each problem comes with its evidence and a fix your team can follow. A checkout button that lags on phones outranks a heavy image on an old blog post, even if a tool makes more noise about the image. Quick fixes and rebuilds are listed separately. Some get labelled safe to leave. You'll see why.
Page one of your report is for whoever signs off. Below it sit the ranked problems, with screenshots and URLs, then a fix list written so your developers can work straight from it. They can make the changes. Or ours can. If your platform holds you back, you'll read that too, because sometimes a website redesign is the smarter buy.
How we use AI
Run lab tests across a few hundred of your URLs and the warnings pile up fast, mostly the same few problems wearing different addresses. Artificial intelligence (AI) spots the repeats and files them by template. One slow template, one line. Nothing joins your audit findings until someone has opened the flagged page and checked it.
'Render-blocking requests' means nothing to your finance director. AI drafts a first explanation of each problem for whoever signs off the work rather than whoever codes it. Someone on our team then checks every claim in that draft against the screenshot, the measured number and the template it came from. Anything unsupported never reaches you.
Some checks are one question asked hundreds of times, like whether every URL sends the right headers or every form field has a label. Alt text works the same way. AI writes short scripts that ask each one across your whole site. A developer vets each script first and reads what it returns.
Google's real-user numbers trail your fixes by weeks, because they cover a rolling window of recent visits. Tempting to call it early. Ask us to look again later and AI reads the Core Web Vitals trend in your Search Console, flagging any template that moved. Did your fix work, or did a new campaign bring in slower phones? A person makes that call.
Why us
We build and fix sites on the same platforms we audit, working from Dubai and Stockholm. Your findings come from people who've had to make sites like yours work.
That was July 2026: WordPress out, Astro and Storyblok in, with Cloudflare Pages hosting. The homepage's CSS and JavaScript dropped from 93 files to 6. A rebuild did that. Your site may only need fixes, or it may need more. The audit tells you which, before anyone spends.
Vague findings turn into meetings. Ours read as tasks your developers can pick up: where the problem sits, which template it lives in, and how to check the fix worked. Or our own developers make the changes. They build on WordPress, Wix Studio, Astro and Shopify, where Bafco's and Designer's Empire's stores are two of our 99+ projects delivered.
Lab scores and real visits often disagree, in either direction. That 98 near the top of this page is our client sites' average Google PageSpeed score, and it's a lab number: good at pointing to causes. Google decides pass or fail on real visits, so that's where your audit starts. A pass promised up front is a guess.
Arabic versions often get checked last, if at all. A form fixed in English can stay broken in Arabic for months. Yours gets its own pass: right-to-left layout (the page reading from the right, like the text), mirrored icons and forms, the lang and dir attributes, and the Arabic web font's weight. Then a test enquiry, in Arabic.
Capabilities in detail
Your write-up follows these sixteen areas in order, and says how much each one matters on your site and what can wait. On a healthy one, most need nothing.
2.5 s, 200 ms and 0.1: Google's 'good' limits for largest contentful paint (LCP, the wait for the biggest thing in view), interaction to next paint (INP, how fast your page reacts) and cumulative layout shift (CLS, how far things slide). Each is judged at the 75th percentile of real visits. This audit asks why yours miss. We offer SEO separately: ranking effects, crawling and indexing belong to our technical SEO audit services in Dubai.
Read moreSay your laptop shows a green Lighthouse run and, the same afternoon, Search Console labels those pages 'Poor'. The lab loads your page once, on simulated mobile settings, with nobody tapping anything. Search Console reflects weeks of visits from real phones running Chrome on Android, some of them years old, and those visits decide whether you pass. iPhones don't show up there. You'll use the lab run to find the cause.
714 KB to 229 KB: our homepage HTML before and after we rebuilt our own site. Replatforming did that. Often the weight hides somewhere plainer, like three sliders and an autoplay video nobody watches, so each of your templates gets weighed: bytes downloaded, requests fired, and how much both slow page speed on a phone signal. If a web page of yours carries weight on our old scale, read the redesign checklist next.
Read moreA typical case: your hero photo went up straight off the photographer's card and gets squeezed onto a phone by CSS. Your visitor's browser still downloads every pixel. Image optimisation fixes that in four moves. Export WebP or AVIF and serve a size per screen width. Never lazy-load the image Google times as your LCP, and set width and height so the text below doesn't jump.
When we rebuilt adnika.com, the homepage went from 93 CSS and JavaScript files to 6. A cut that deep is rare. Scripts nobody remembers adding aren't. Every third-party script on your site gets listed with what it adds to load time, from chat widgets and booking embeds to ad pixels. Unused page-builder CSS gets weighed too. On Shopify, your theme may still hold snippets from long-gone apps. Site speed optimisation often starts right here.
Read moreHow long does your server take to start answering? That wait, time to first byte, comes before a single image loads, and lighter pages can't win back that part of site performance. On WordPress the usual suspects are crowded shared hosting, an outdated PHP version and a database groaning under plugin queries. Wix hosting and Shopify are different. The platform runs the servers there, so the check weighs what you've added on top instead.
Read moreBad caching looks like this: your visitors see last week's price, or a cached contact form fails because its form token has expired. Done right, caching costs little and pays back fast. Checked here: page caching (WP Rocket on WordPress), which of your pages are excluded, the cache headers browsers obey, and whether a CDN (content delivery network) such as Cloudflare serves your files. Our own site runs on Cloudflare Pages.
HSTS, Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, Referrer-Policy: five headers your server can send with every page, telling browsers what to allow and what to refuse. HSTS, for one, makes returning browsers use HTTPS only on your domain. The check also covers mixed content (an HTTPS page pulling files over plain HTTP) and certificate renewal. Call it hygiene. Penetration tests and vulnerability scans are specialist jobs, and this website security audit leaves them out.
Look up when each plugin last got an update. Every plugin and theme you run gets checked against the patches its maker has published, and anything abandoned is flagged for replacement, since nobody will patch it. Your PHP version gets the same test. That's where a WordPress security audit begins at this level. German Medical Center (GMC), Roxana Aesthetics and Concept Plus are all WordPress clients of ours.
Read moreWho still has admin access to your site? Does anyone share a login? Is two-factor switched on? Where do your backups live, and when was one last restored? Each answer goes on record. A single admin login passed around your marketing team means nobody can tell who changed what, or who should lose access when someone leaves. Restore drills, hardening, firewall rules and any malware clean-up belong to website maintenance.
Read moreWCAG is the W3C's standard for accessible sites, and AA is the usual target. Automated accessibility testing catches only part of it. The rest is checked by hand on key pages: colour contrast, keyboard paths with a visible focus outline, alt text, form labels. Among the checks 2.2 added, two catch out sticky headers that hide the focus and tap targets too small to hit. That second one is a usability problem for every thumb.
GMC's campaign landing pages show the target: rebuilt as native Elementor widgets that stay editable. A website code audit looks for the opposite. Headings out of order, which make pages harder to use with assistive technology. One page builder nested inside another, inline styles everywhere, text hard-coded where your editors can't reach it, and near-copies of one template drifting apart. Each makes your next edit riskier.
Read moreYour visitor presses send and the thank-you page loads. The notification email never leaves the server. For lead generation, website QA testing must follow a test enquiry end to end: inbox, confirmation, CRM record. HubSpot forms feed the CRM directly; Goyzer and Odoo each need their own connector. Concept Plus Real Estate's site runs our plugin: Goyzer listings come in hourly, website enquiries flow back, and every hop needs tracing.
Read moreSubmit a test enquiry on your site, then go and find it in GA4. You want one key event. Not two, and not none. A GA4 audit runs that check on every form. Faults tend to start after a redesign or a form swap, when the event stops firing, or when a tag installed twice counts each lead double. Consent banners cause the subtler cases, blocking tags even after your visitor accepts.
You're on your phone, thumb hovering, and a sticky WhatsApp bar sits right over the form's submit button. Guess which one gets the tap. A mobile website audit goes looking for exactly that at common phone widths, along with text too small to read without zooming, tap targets crammed together, pages that scroll sideways and menus that won't close. If most visitors reach you on a mobile device, start your fixes here.
Read moreAn English layout flipped by a plugin and a layout designed right to left can look alike in a screenshot. Use them and it shows. Checks cover which components mirror and which shouldn't (a play button stays put, and phone numbers still read left to right), consistent numerals, the Arabic web font's weight, the lang and dir attributes, and whether every form on your site accepts and sends Arabic text.
Technology
The audit tools below can't tell whether your enquiry email arrived. Someone has to send one. They do the measuring, and people do the judging.
Where website performance gets measured.
Fixes for page weight and server time.
The same ones we build on.
What your templates and scripts are made of.
Followed from the form to the CRM record.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
View Case Study:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
FAQ
Businesses in Dubai and the wider UAE ask most about cost and tools; you'll find both below. Speed takes longer, because real visits and the lab often disagree.
A website audit is a structured website review: how your site is built, and how it behaves for the people using it. A technical website audit like ours covers speed, security basics, accessibility to WCAG AA, code, forms and tracking, mobile layout and Arabic pages. Results come in writing, ranked by impact. And no, it has nothing to do with the accountants the same search turns up.
No, though the two overlap on speed, which can touch SEO performance too. An SEO audit, sometimes sold as a visibility audit, asks how your website performs in search results: can Google Search and other search engines crawl and index each page, and are your website's SEO strategies paying off? Ours asks something plainer. Does the build work for the people using it? A free SEO audit tool often scores both in one report, so the mix-up's understandable. Crawling, indexing and other SEO issues get their own audit through our SEO services, and Google Maps rankings call for a local SEO audit.
Four groups of checks: speed, safety, access, and the plumbing behind your enquiries. Page speed takes in Core Web Vitals, page weight, images, scripts, hosting and caching. Safety means HTTPS, headers, software versions, admin accounts and backups, while access covers the WCAG AA checks and mobile layout, in English and Arabic. The plumbing is your forms, GA4 and CRM, plus the code your editors touch. Not included: search engine rankings, a content audit, off-page SEO such as backlinks, or ads.
To conduct an audit yourself, start with field data: open PageSpeed Insights and read the Core Web Vitals assessment before the lab result. Then run a lab test on your three busiest templates to identify and fix website problems where most visitors land. Send a test enquiry through every form and see where it arrives. Tab through your contact page. No mouse. Last, confirm HTTPS on every page and note your CMS and plugin versions.
Partly: you can run a useful first pass yourself, and it's worth doing before you hire anyone. Website owners can catch the obvious technical issues with Google's own tools or free SEO tools, such as a failing speed assessment or a 'Not secure' warning. The why takes longer: which template slows your pages, why the lab says green while Google says Poor, whether your enquiry reached the CRM with its source intact, and whether your Arabic version breaks where the English one doesn't. That part takes access and practice.
There's no best website audit tool, only the right one for each question. PageSpeed Insights answers 'do real visitors get a fast page?' A Lighthouse audit answers 'why is this page slow?' Search Console shows which groups of your pages fail Google's thresholds. Semrush, a website SEO audit tool, answers search questions instead. None of them can tell you whether an enquiry reached your sales team, or whether a keyboard user can finish your form. That takes a person.
For a snapshot, yes: a free tool, even a basic SEO checker, gives a quick website health check, showing how well your website scores today. Professional SEO and web teams start with the same tools. What the tools can't do is put fixes in order of impact on your business, or check that your forms actually deliver. Professional website audit services earn their fee once your site brings in enquiries or sales. If an agency offering website audits promises a comprehensive audit, ask which of your forms it'll test. Length proves nothing.
ChatGPT explains an audit far better than it runs one. It'll decode the jargon in your lab results and draft alt text from an image. Its agent mode can even click through your site and, once you approve, send a form. On its own, though, it won't check that the email arrived or that the lead reached your CRM. Any analysis of your website's Arabic pages needs an Arabic reader too. Our own use follows the same split: AI sorts and drafts, people decide.
Three numbers: loading (LCP), responsiveness (INP) and visual stability (CLS). Google rates your page 'good' when LCP is 2.5 s or less, INP is 200 ms or less and CLS is 0.1 or less, measured at the 75th percentile of real visits. The slowest quarter of visits doesn't count against you. FID (first input delay) was retired for INP in March 2024, so if your guide still quotes it, it's stale.
Because Lighthouse and your visitors aren't having the same visit. A standard lab run never taps anything, so INP, the responsiveness measure, can't show up at all. It never accepts your cookie banner either, which means tags waiting for consent stay asleep. Your real visitors click accept, and in come the chat widget and the ad scripts, on phones that may be slower than the one the lab imitates. Field data decides the pass. Use the lab to hunt for causes.
Most often it's oversized images or too many scripts. A slow server with weak caching can do as much damage, and heavy fonts don't help (Arabic web fonts run large). If you want to improve website speed, measure before touching anything, then fix your heaviest template first, because one template fix lifts website loading speed on every page built from it. Trimming images won't reduce page load time much while your server takes ages to answer.
Page speed is all a website performance audit focuses on: how fast your pages load and respond for real visitors, and what slows them. Real-user data comes first, since lab numbers alone can't evaluate site performance fairly. Website performance testing then follows the weight through page size, requests, server response and caching, one template at a time. Ours runs inside the full audit. Speed's only one slice of overall website quality, after all.
HTTPS and certificate renewal, response headers, CMS and plugin versions, your user accounts with two-factor sign-in, and backups: a website security check covers those five. The audit reviews each one and records what it finds, such as a former employee's admin login that still works months later. It's not a penetration test. Nor is it a clean-up after an attack: ongoing protection belongs to website maintenance.
An accessibility audit evaluates whether people who use only a keyboard, zoom in or rely on assistive technology can use your site. Aim for WCAG 2.2 level AA. Level A alone doesn't even cover text contrast. Automated checks find some failures fast. Others only show up when a person tests by hand, keyboard first. If WCAG compliance comes up in a tender, you'll have a clear list of what fails and how to fix it; legal advice is a separate matter.
That comes down to scope, and above all to how much has to be checked by hand. Your templates, platforms and languages feed into it, as do the forms and integrations we'd need to test. A ten-page brochure site isn't the same job as a bilingual store with a CRM behind it, so you'll get a quote once someone has looked at yours. It'll list the range of audit checks included. Comparing providers? Ask each company in Dubai on your shortlist what it actually tests.
Mostly, it turns on how much there is to test and how soon we get logins of our own. Search Console, GA4, your CMS and your CRM each need one, read-only where the platform allows it. No logins, no progress. Busy sites already have Google's real-user data. Quiet sites may have none, which shifts the weight to lab tests and manual checks, and you'll see that caveat in writing. Ask for a date with the quote.
Audit your website when something changes, and roughly once a year when nothing seems to. Triggers: a redesign or platform move (check before and after), Search Console marking URLs as Poor for speed, a chat widget or a batch of new apps going in, and a big ad push about to send paid traffic your way. Your site drifts between checks. Usually it's small additions nobody weighed.
Picture two layers: a one-page summary for whoever approves the spend, and the ranked findings underneath for whoever does the work. Each finding reads like a ticket: what's wrong and where, with a screenshot and the affected URLs, who feels it, and what the fix involves. The report closes with an action plan, a fix list your developers can work from, plus a short note of things safe to ignore, and why. You won't find raw tool output pasted in for bulk.
Fix the top three problems first, starting with whichever template affects the most pages. Your developers can take on the website speed optimisation work, or ours can. Then wait. Google's real-user numbers need weeks to catch up, so judge any Core Web Vitals optimisation by the trend in Search Console. If your platform itself is the problem, a website redesign may cost less than patching; our builds take four to twelve weeks for most sites. Keep the report: the audit helps again later as a baseline, showing whether your changes did improve your website.
Yes, all three, and headless sites too: ours runs on Astro and Storyblok. Your platform hides problems in its own places: WordPress sites tend to pile up plugins, and Shopify stores pick up app scripts. We know both from the inside: GMC and Concept Plus run on WordPress, and Bafco's and Designer's Empire's Shopify stores are our work. On any store, an ecommerce website audit adds product templates and checkout, where an e-commerce site can lose sales unnoticed. Wix, the platform behind Eden's site, runs its own servers, so the focus there is what you've added on top.
No questions match — try another search.
Free resources
Free templates from our resources library that can help you rank an audit's fix list, test changes on key pages and plan content changes that come out of it.
An Excel workbook with a task prioritisation score, a team hours calculator and progress charts. It can help you score the fix list and track the work.
A significance calculator and an Excel test tracker for deciding when an A/B test result is real. It can help you judge page changes made after an audit.
A crash course on content mapping and a Word template with persona profiles and a content map per lifecycle stage. Useful when audit fixes change page content.
Related services
Your audit ends in a list of jobs. The services below work through it, from WordPress and Shopify development to ongoing maintenance, and the hub ties them together.
Next step
Tell us which pages bring in your enquiries and what you've already tried. A senior person will say where to start, and whether an audit's worth it at all.
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