Web design & development
We redesign websites for Dubai businesses and keep the search visibility and enquiries they've already earned. Old addresses are mapped first, and your new site can launch in English, Arabic or both.
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Support@adnika.comPlatforms and brands
Your site can usually stay on the platform it already runs on. These are the ones we design and build on.
What we do
Our website redesign services in Dubai are built around one test: your new site has to earn more than the old one. Whether it looks attractive is the easy part to judge. The real work happens earlier, in a spreadsheet of pages and enquiries that never reaches a portfolio. Every change has to serve a business objective you can measure.
A redesign that loses your backlinks and positions is a new website on an old domain
Google ranks pages address by address, so years of search signals sit on each one. Rename or delete a page carelessly and those signals go with it. The first job is to preserve valuable pages: the ones that bring visitors or leads, and the ones other sites link to. Nothing that performs moves without a 301 redirect (a permanent forward) and a reason you can read.
Outdated websites leak enquiries in predictable places. Think of a contact path that takes five taps, or a form that emails an inbox nobody reads. The audit finds yours in your data and on real phones before anything is designed. Fixing them improves lead generation without paying for more traffic.
Sometimes the platform is fine and the build on top of it is the mess, and sometimes the platform is the problem. Which one you've got decides the plan: stay put and fix the build, or go headless. Headless means your content lives in one system and the site is served from another. We made that call for our own site, moving adnika.com to Astro and Storyblok on Cloudflare Pages.
How we work
Your project runs in four stages, and each one ends with something you can check. Fair warning: if the audit shows you need fixes rather than a new website, we'll say so.
The audit measures the site you have now, starting with visits, Search Console clicks, Semrush positions and backlinks. Every page is crawled, and speed is checked in PageSpeed Insights on mobile settings. Those settings mimic a mid-range phone, not the MacBook in the meeting room. The findings come in writing, including everything the move must not break.
The plan turns the audit into a new sitemap built around your business requirements. The page structure, the one-to-one 301 map and the content triage are agreed up front. This stage decides whether a redesign keeps your visitors or hands them to someone else.
Design starts with your real content, because placeholder text hides problems like an Arabic menu that won't fit. The site is designed and developed on a private staging copy the public can't see. Pages get checked on real phones and fixed before anything goes live.
Launch day runs in a set order, and your redirects go live with the switch. Noindex tags and robots.txt are checked on the live site along with every old address. Over the next few weeks, positions, crawl errors and form submissions are compared with your baseline. That tells you whether the new site has significantly improved on the old one.
How we use AI
A crawl export for a 400-page site runs to dozens of columns, most of them noise. AI is properly useful here: it sorts your pages into groups and flags the ones that duplicate each other. What survives the move is decided by a person who knows your business, not by the sort order.
Nobody writes their sharpest meta description at number 400. AI roughs those out from your brief, along with alt text and page outlines. Then a writer checks every line and fixes the facts, so it sounds like someone from your business wrote it. Nothing it drafts goes live unread.
Much of testing a migration is repetition: request an old address, check where it lands, repeat. On a large site that can mean hundreds of pages. AI writes the scripts that do the checking, and a developer still reads the diff and signs off the release.
After launch, the numbers are compared with your baseline. The Adnika Dashboard: one live view of a client's ads, analytics and CRM data, with AI recommendations reviewed by the strategist. It helps us separate a real problem from the normal wobble after a launch. Your team and ours decide what gets fixed first.
Why us
We've put our own site through a full redesign, so we know where these projects go wrong. Two offices, in Dubai and Stockholm, and 15+ years of experience sit behind the work.
Before adnika.com moved to its new headless setup, every old address was mapped and given a destination. Pages that worked kept their address, and the rest got one-to-one 301 redirects. The method on this page is the one we used on ourselves.
Across our client sites, the average PageSpeed score is 98. Speed tends to get lost late, when the last plugins go in. So your performance budget, a cap on page weight, is agreed early and checked for mobile performance before launch.
Your right-to-left layouts are planned in the first wireframes, not flipped at the end when it's expensive. Components, icons and forms are mirrored for Arabic, and the Arabic typeface is chosen for screens, so neither language feels like an afterthought.
Sometimes the real problem is operational, such as the offer or one broken form, and new pages won't fix either. If that's your situation, we'll discuss it before you see a quote. Plenty of sites need a few proper fixes from a development partner who can tell which ones.
Capabilities in detail
Each of these can be scoped on its own or folded into our full website redesign services. You'll rarely need all sixteen, and the audit shows which ones your site does.
Every page is lined up against its Search Console clicks, Semrush positions, backlinks and GA4 conversions. Each one reaches the planning table with its evidence attached. So 'do we keep this one?' gets a quick answer, not an afternoon of opinions.
Changing URLs get a one-to-one 301 to their nearest new equivalent, never a mass redirect to the homepage. A mass redirect can be treated as a soft 404, a dead end that gets ignored. Older redirects are repointed so nothing chains or loops. The redirects stay live for at least a year.
Read moreTitles, meta descriptions and headings are updated for the new pages, along with canonical tags. Internal links and breadcrumbs are repointed too. Hreflang code is regenerated rather than copied, and LocalBusiness structured data carries your business details across. It's where our SEO services earn their keep, and it keeps the new site SEO-friendly from day one.
Read moreYour menus are reorganised around the words buyers use, not your org chart. That usually means fewer menu items and service pages named the way people search for them. Most people browse websites on a phone, often straight from social media, so the menu has to work with one thumb.
Read moreCalls to action, forms and WhatsApp links sit where visitors decide, with few steps before they can send an enquiry. It's conversion rate optimisation done at the layout stage, before engagement problems get built in. The changes that matter are often small, like a shorter form or a button for people who prefer WhatsApp communication. Forms are checked end to end before launch, confirmation email included.
Your mobile layout comes first, then tablet, then the desktop screen. Layout decisions get tried on real mobile devices, from tap targets to type sizes. A mobile-friendly site has to hold up across all the screen sizes your buyers use. That's where mobile usability and user experience problems surface, not in the mockup.
Custom website design means a layout drawn around your existing brand and logo, or around new branding. It's built from scalable, reusable components your team can work with, so page 40 doesn't drift from page 4. That's professional web design: a system your editors understand will hold up in future years.
A new look usually means new copy, starting with your service pages. Existing content is triaged page by page: keep, rewrite, merge or retire. New copy is written for your buyers in Arabic and English where needed, tailored to regional search habits. Pages that already bring in search traffic keep the phrases that earned them.
Core Web Vitals set 'good' thresholds you can measure against. They cover how fast the page appears, how quickly a tap responds and whether the layout jumps. Pages are measured in PageSpeed Insights and Lighthouse on phone settings, because an office laptop on fibre flatters every site.
The audit starts with your plugin list, because that's where slow sites carry their weight. Elementor stays where your team relies on it and goes where it slows pages down. GMC, a Dubai clinic, ran two separate websites, one for organic and one for paid traffic. We replaced them with one centralised site in English and Arabic.
Read moreYour store gets everything above plus the parts that take the money: product and category templates, filters and the payment gateway. Moving to Shopify usually changes addresses, because it fixes paths like /products/ and /collections/. Your redirect map grows to match, and third-party integrations are checked before launch.
Read moreA Wix site can be moved to another content management system or taken headless with Storyblok and Astro. Copy and media moves are handled for you, and form submissions are exported where the platform allows. The replatforming call is made in the audit, and the reasoning is written down so the decision stays transparent.
Read moreArabic pages get right-to-left layouts designed in from the start, plus Arabic metadata and a typeface chosen for screens. Hreflang tags tell search engines which language versions to show. They're regenerated for every new page, because old code copied into a fresh design breaks once pages move. The result is websites that represent your business properly in both languages.
From week one, GA4 counts every form submit and WhatsApp click. New contacts flow into HubSpot, Odoo or Goyzer for real estate websites through API integration and webhooks. Customer databases or a booking platform can connect the same way, and every link is checked before launch. That gives you a fair read on website performance against the old site.
Contrast, keyboard navigation, focus states and form labels are part of your first layout, not a fix list at the end. The finished site is checked against WCAG, the international web accessibility guidelines, before launch. Clean, labelled markup also makes each page easier for search engines to read.
Large sites can switch over in phases, one section at a time, while the live site keeps running smoothly. Launch day runs to a written plan, and the weeks after it are monitored against your baseline. HTTPS carries across, with Cloudflare in front where it suits. Ongoing website maintenance and updates are available if you'd like us to look after the site.
Technology
The platform follows your brief, not the other way round. These are the tools we reach for most, including the stack behind adnika.com.
Where your site will live.
What visitors load and your team edits.
What protects your visibility during the move.
What keeps it fast after launch.
Where the leads go.
Industries
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Selected work
:quality(80))
Two disconnected websites rebuilt as one bilingual WordPress site with a HubSpot funnel behind it.
:quality(80))
Seventy-two treatment pages in Dubai’s most contested clinical category, built inside DHA advertising rules.
View Case Study:quality(80))
One site carrying aesthetics, dentistry and surgery — three audiences, three routes, one design system.
:quality(80))
A Dubai property platform with filterable listing search, a map of the city and a mortgage tool.
:quality(80))
A scroll-scrubbed WebGL scene experience spanning six divisions — and still a PageSpeed of 90.
:quality(80))
Office furniture on Shopify, serving a single-chair buyer and a corporate fit-out from one catalogue.
:quality(80))
A smart-lock catalogue with parallel routes by product, by industry and straight to the flagship.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
FAQ
Price comes up first, then what the move does to your visibility, which is often the bigger worry. Here are the questions we hear most before a project starts.
The price depends on scope, so we scope first and quote second. Page types, a second language, content to move, integrations and any platform change all shift the number. A ten-page brochure site on the same platform is a different job from a 400-page corporate website changing CMS. Copy that's ready early and staying on your platform both keep the price down.
A good quote lists exactly what's in the package, so you can compare each development company on the same work. Look for lines covering the audit, redirect map, content migration, design, build, testing, launch and monitoring. If a quote doesn't mention a redirect map, ask why.
Fixing your existing website is often cheaper when the structure is sound and your complaints are specific. Slow pages, a broken form and a confusing menu are fixes, not projects. Rebuilding makes sense when the platform blocks new functionality, or when your team needs a developer to change a headline.
Timelines typically vary with page count, a second language and how fast your content arrives. Copy is usually what slows a project down, along with a long sign-off workflow. That's why we request your copy in week one. Big sites can also launch in phases.
Your website stays online throughout the build, because the new version is built on a separate staging address. Launch day is a planned switch, with your redirects going live at the same moment, so there's no coming-soon page. Large sites can move section by section instead.
It can affect them, usually when old addresses vanish without redirects or pages that earned visitors get cut. Launch day is the other risk: a noindex tag left on from staging, or a robots.txt file blocking the site. Mapping every page and checking before the switch deals with the common causes. A faster site can then give you a stronger footing in search results.
Keep every address that works, and give each one that changes a one-to-one 301 redirect. Carry over titles, meta descriptions and structured data, and never point old pages at the homepage. Check staging against your list of old pages before the switch. Maintain the redirects for at least a year.
Nobody can promise a date. Google's site-move guidance says most pages on a medium-sized site move in its index within a few weeks, and larger sites take longer. Clean 301s and internal links that point straight at new addresses both help. Early wobbles are normal, but a page that drops and stays down needs attention.
Check the technical basics first: redirects and 404s against your list of old pages, then noindex tags and canonicals. Next, look for internal links that need updating after the move. Compare everything with your pre-launch baseline before you rewrite a word. Change ten things at once and you'll never know which one worked.
No, and if your page addresses are clean and descriptive, leaving them alone is the safest choice. Platform moves can force changes, since some platforms fix paths like /products/. Any page that does change needs a reason and a checked redirect.
Yes, our website development covers all three, plus headless builds like the Storyblok and Astro setup behind adnika.com. Elementor is kept or removed depending on what your audit shows. A store can stay put or move to WooCommerce, and a Wix site can move to another platform when Wix is the limit.
Most websites don't need to change platform, and staying put keeps the budget and the risk down. A move is worth it when the platform is the limit: speed you can't reach, or a security history you'd rather leave behind. The reasoning goes into your audit, in writing.
The difference is depth, not the name on the invoice. A refresh changes how the site looks, while a redesign, or website revamp, changes how it brings in business. A rebuild replaces the platform underneath. Most projects mix all three, which is why the audit comes first.
Yes, and the better question is what you're paying for. A good freelancer may suit a small business website with a handful of pages. If leads matter, choose a web design company that audits first, maps your old pages and checks your forms. Ask to see the redirect plan before you sign.
It should include an audit, a redirect map, new structure and design, content work, the build and SEO carried across. Ours also cover Arabic and English pages where needed, plus a few weeks of monitoring after launch. Whichever provider you hire, get in writing what you keep at the end, including hosting and admin access.
Yes, Arabic and English versions are planned together from the first wireframe, with right-to-left layouts designed in. You get mirrored components and an Arabic typeface chosen for screens. Flipping a finished English layout is where bilingual sites go wrong, because icons point backwards and forms break.
We need a link to your site and a sentence on what isn't working. Search Console and GA4 access is not required, though it helps, because the numbers often change the scope. Tell us what the new site should do better, any fixed dates and who's involved in sign-off. A senior person reads it and replies within one working day.
Redesigning an existing website starts with measuring it, then agreeing the structure and redirect map before anyone draws a page. The process runs in four stages: audit, plan, design and build, then launch and monitoring. The work happens on staging with your real copy, where problems are still cheap to fix.
Your site likely needs a redesign if it fails a simple test of mobile responsiveness, or if enquiries slide while visitor numbers hold. Go outside, load it on your phone's data and try to contact the business. A team that's scared to edit the site is another sign. One sign on its own usually needs a fix, not a new site.
Yes, if you sell through your website and the work fixes something you can measure. Your digital presence now gets read by search engines and chat assistants, and many buyers check you online before they call. Bought as decoration, a redesign is a poor investment. Bought to win back lost business, it can pay its way.
No questions match — try another search.
Free resources
Free resources from our library to help you plan a redesign's content and workload, then measure changes and track leads after launch.
A crash course on content mapping, plus a Word document with persona profiles and a map for each lifecycle stage. Use it to decide which pages to keep or rewrite.
An Excel workbook with a task prioritisation score, a team hours calculator and progress charts. It can help you order the redesign backlog and keep it on track.
A significance calculator and an Excel test tracker for deciding when an A/B test result is real. It can help you compare redesigned pages with the old ones.
Work out how many leads sales needs from marketing each month to hit the revenue target, then track progress by region. Useful for judging the redesign by leads.
Where this sits
A redesign draws on much of what our web design and development team does across the UAE, from ecommerce development to SEO. The hub explains how the services fit together, and the rest are listed below.
Next step
Send us a link to your site and we'll tell you plainly whether it needs a new website or a handful of fixes. A senior person replies within one working day.
+73% increase in leads
