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Case study · Plastic surgery and aesthetics · Dubai

New Sense Clinic

A Dubai clinic for plastic surgery and aesthetic medicine needed a website to present its doctors, treatments and packages.

  • Clinic website
  • Plastic surgery clinic
  • Medical website design
  • Custom WordPress
  • Elementor
  • English and Arabic
  • Doctor directory
  • UI/UX design
  • Figma
  • Dubai
The New Sense Clinic home page on a hanging laptop

Key details

We designed and built the New Sense Clinic website in WordPress, in English and Arabic. Patients could search for a doctor, read each doctor's profile and book from any page.

Client
New Sense Clinic
Industry
Plastic surgery and aesthetic clinic
Location
Dubai, UAE
Year
2024

newsenseclinic.com

New Sense Clinic

  1. Home: The first screen offers booking, and the clinic's doctors follow one scroll below.

    Scene 01 / Home

    The first screen offers booking, and the clinic's doctors follow one scroll below.

  2. Doctors: Patients search by name, speciality or insurance, then book from a doctor's card.

    Scene 02 / Doctors

    Patients search by name, speciality or insurance, then book from a doctor's card.

  3. Doctor profile: Each doctor's page shows their speciality, languages, credentials and areas of expertise, with a booking form addressed to them.

    Scene 03 / Doctor profile

    Each doctor's page shows their speciality, languages, credentials and areas of expertise, with a booking form addressed to them.

  4. Medical services: The clinic's specialities on one page, each card leading to its own page.

    Scene 04 / Medical services

    The clinic's specialities on one page, each card leading to its own page.

  5. Contact: Email, phone and address cards above an appointment form.

    Scene 05 / Contact

    Email, phone and address cards above an appointment form.

Overview

New Sense Clinic is on Al Wasl Road in Jumeirah, Dubai. It offers plastic and cosmetic surgery, aesthetic medicine, aesthetic gynaecology, obstetrics and gynaecology, and nutrition. Its website is built around its doctors as much as its treatments. We designed it in Figma and built it in WordPress, in English and Arabic.

This page covers what the clinic needed, what we built and how the pages fit together.

The challenge

It needed one site for many specialities, with a clear way to find the right doctor and book.

  • Many specialities

    The clinic covers plastic and cosmetic surgery, aesthetic medicine, aesthetic gynaecology, obstetrics and gynaecology, nutrition and beauty treatments. Each needed a place without crowding out the others.

  • Doctors at the centre

    The clinic's doctors are at the centre of what it offers. Each needed a profile with their speciality, languages and credentials, and a way to book them directly.

  • A long list of treatments

    The menu runs from rhinoplasty and facelifts to dermal fillers, IV therapy and well woman services, and each treatment needed its own page.

  • Two languages

    The site had to work in English and in Arabic, with search engines able to tell the two versions apart.

  • Packages as well as treatments

    Health packages, such as child development and vaccination or women's wellness, had to sit beside single treatments.

What we did

  • Designed first, in Figma

    We designed the pages in Figma, from the home page and doctor profiles to medical services, international patients and contact, in the clinic's plum and gold.

  • Built in WordPress

    We built the site in WordPress with Elementor Pro on the Hello Elementor theme. Every doctor and every treatment had its own page, and packages had a page of their own.

  • Health packages

    Health packages sit on the home page beside single treatments, from child development and vaccination to women's wellness.

    Two health package cards on the New Sense Clinic home page design
  • A profile for every doctor

    Each doctor's page shows their speciality, the languages they speak, their credentials and areas of expertise, and ends in a booking form addressed to them.

    The top of a doctor profile page in the New Sense Clinic design
    The areas of expertise list on a doctor profile page
  • An appointment form on every page

    Every page but the blog closes with an appointment form, so a patient can book from wherever they are reading.

    The appointment form that closes the New Sense Clinic page designs
  • Search set-up

    Yoast SEO set each page's title, description and social preview.

  • English and Arabic

    Polylang ran the English and Arabic versions side by side, and hreflang tags told search engines which was which.

Built with

  • WordPress CMS
  • Elementor Pro Page design
  • Hello Elementor Theme
  • Polylang English and Arabic
  • Search & Filter Pro Doctor search
  • Yoast SEO Page titles and descriptions
  • Figma Design

Site plan

  • No screen to open
Doctors/all-doctors/Doctor profile/doctor/Medical services/services/Treatment page/service/Packages/package/About/about-us/Blog/blog/International patientsContact/contact-us/Home/Entrance Doctors/all-doctors/Doctor profile/doctor/Medical services/services/Treatment page/service/Packages/package/About/about-us/Blog/blog/International patientsContact/contact-us/Home/

Select a page to open its screen.

What the clinic launched with

  • A website built around its doctors, each with a profile and a way to book them.
  • A doctor search by expertise.
  • A page for every treatment, and a page for its health packages.
  • English and Arabic versions of the site, linked for search engines.
  • A 'Book now' button in the header of every page.

Why it worked

The design works because it is built around the clinic's doctors

A clinic with many specialities can bury its people under its treatments. This design leads with the doctors and keeps booking within reach.

Doctors first

Doctors lead the menu, the home page and the search, and each has a profile that ends in a booking form.

Find by name or speciality

The doctors page searches by name, speciality and insurance, so a patient can narrow the list to the right specialist.

Two languages

The English and Arabic versions ran side by side, with hreflang tags telling search engines which was which.

Booking within reach

'Book now' sits in the header, on every doctor's card and in the appointment form that closes nearly every page.

Start a projectA straight read of where your website stands today.

Client stories

What clients say

On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.

In their words

★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
German Medical CenterDubai, UAE
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Ómar Thor ÓmarssonCMO, Meniga
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
Christer PihlqvistKapi Marketing
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Ola BringleMarketing Advertising
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Bengt LundquistSeatech
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
Magnus BruhnPharmaceuticals
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
Denise LopezXOXO Agency
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Pierre-Alexande RauxTelecommunications

About this project

Questions about this engagement

What clients ask us after reading this case study.

WordPress, with Elementor Pro on the Hello Elementor theme, Polylang for English and Arabic, Search & Filter Pro for the doctor search and Yoast SEO. We designed every page in Figma first.

Through the doctors page, which narrows the list by speciality, and through each doctor's profile, which ends in a booking form.

Yes. We built it in English and Arabic, with the Arabic version at /ar/ and hreflang tags linking the two for search engines.

Yes. Medical website design is one of our services. Our published work also includes German Medical Center, Roxana Aesthetics and Elora.

Yes. On this site every doctor had a profile page and the list could be searched. See our custom WordPress development service.

No questions match — try another search.

Next step

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A straight read of your doctor pages, your booking routes and your search visibility, with the findings written down, whether or not you work with us.

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