Her voice
Every word comes from her approved copy master, shortened to fit each section and never stretched into claims she has not made.
Paria Ghorashi
A Dubai entrepreneur and advisor wanted a website that feels less like a portfolio and more like entering her world.
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Key details
We designed and built Paria Ghorashi's website as a five-chapter scroll story in her black and gold, opening with her logo drawn in light. Behind the homepage sit pages for her advisory, partnerships, speaking, media, ventures and PGPM work.
- Client
- Paria Ghorashi
- Industry
- Personal brand
- Location
- Dubai, UAE
- Year
- 2026
Paria Ghorashi
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Scene 01 / Home
Her logo is drawn in light, then the homepage opens on her portrait and headline.
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Scene 02 / Her story
Chapter one: where she was born, raised and is based, and the principles she works by.
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Scene 03 / The ventures
Chapter two: the businesses she built, told through her photographs.
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Scene 04 / How she helps
Chapter three: her eight services, each with a line on what it covers.
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Scene 05 / Brand partnerships
Chapter four: the ways brands work with her, captioned over her photographs.
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Scene 06 / About
Her journey from Norway to Dubai, as a timeline that draws down the page.
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Scene 07 / Advisory
Her advisory areas and engagement formats, for founders, leadership teams and boards.
Overview
Paria Ghorashi is an entrepreneur, strategic advisor, brand partner and public figure based in Dubai. Born in Iran and raised in Norway, she founded blowout&go and developed bgX into a beauty-technology platform. She also co-founded Made For You Global, a private community for women entrepreneurs. She leads PGPM, her strategy and execution platform, and works with founders, organisations and brands.
This page covers what she asked for, what we built and how it works.
The challenge
It needed to feel less like a portfolio and more like entering her world.
A brief in her words
Her brief asked for a cinematic homepage, editorial galleries, motion typography and interactive scrolling, in black, white, charcoal and muted gold.
Many roles, one story
She works as an entrepreneur, advisor, brand partner and public figure. Her agency, PGPM, had to sit inside that story as the platform that delivers the work.
From one page to a full site
Her copy master grew a one-page draft into a full site, with pages of their own for advisory, partnerships, speaking, media, ventures and PGPM.
Photographs first
The brief put photography and phones first, and some of her pictures existed only as pages inside her brand decks.
Claims checked first
Her copy master asks that figures, press mentions and client logos appear only after she has confirmed them.
What we did
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Mobile-first, in her colours
Her palette runs throughout: luxury black, warm ivory and signature gold used sparingly, with a high-contrast display serif and a clean sans. Every page was laid out for phones first, as her brief asked.
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Built from scratch
A Next.js site with GSAP and Lenis for the motion, exported as static pages. All of her copy sits in two data files, so a wording change is made in one place.
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Five chapters, one scroll
The homepage tells her story in five chapters, each opened by a letterbox title card, and a chapter bar jumps between them.
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Her own signature moments
Her logo is drawn in light at the opening, titles rise line by line, and Iran, Norway and Dubai fill with gold as they cross the screen.
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Her photographs, captioned
Her ventures and brand partnerships are told through her photographs, with captions set like an editorial spread.
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A page for every part of her work
Advisory, strategic services, brand partnerships, speaking, ventures and contact each open on one of her portraits, on a phone as on a desktop.
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Ready for search, kept out until launch
Each page carries its own title and description, in her words. Until she approves the launch, the preview tells search engines not to index it.
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Motion that respects settings
GSAP and Lenis drive the scroll. When a visitor has reduced motion switched on, her logo fades in at the opening instead of animating.
Built with
- Next.js Framework and static export
- React Components
- Tailwind CSS Styling
- GSAP Scroll and motion
- Lenis Smooth scrolling
- Cloudflare Pages Preview hosting
Services
Related categories
Site plan
- No screen to open
Select a page to open its screen.
What Paria has now
- A homepage that tells her story in five chapters, from where she comes from to how brands work with her.
- Pages for advisory, strategic services, brand partnerships, speaking, media, ventures and PGPM, built from her copy master.
- Her own logo throughout, from the opening animation to the favicon.
- Enquiry and booking forms that check each field and show her confirmation, ready to connect to her inbox.
- A preview kept out of search until she signs off figures, press features and client logos.
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Why it worked
It works because the site is built from her own words and pictures
Every line comes from her copy master and the photographs are hers. The design gives each idea a screen of its own.
Moments made for her
Her logo is drawn in light, chapter cards open like a film gate, and the three places that shaped her fill with gold.
Claims checked first
Figures, press features and client logos wait for her confirmation before launch, as her copy master asks.
Built for phones
Every page was laid out for phones first, and the titles were checked at five screen sizes.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
About this project
Questions about this engagement
What clients ask us after reading this case study.
Next.js, with GSAP and Lenis for the scroll and motion, exported as static pages. All of the copy sits in two data files, so a change is made in one place.
Not yet. It runs as a preview that tells search engines not to index it, while she confirms figures, press features, client logos and her domain.
Most are her own camera originals. A few existed only as pages in her brand decks, so they were upscaled from the decks and are listed for her to replace.
The work for her began in July 2026. The site shown here was built in October 2026 and went into preview on 5 October.
Yes. See our interactive web development service for scroll-driven sites like this one.
No questions match — try another search.
More work
Other things we have built
- 01
Arabland
A Dubai brokerage website with live CRM listings, map search and valuation tools.
- 02
German Medical Center
One English and Arabic website for every department of a Dubai Healthcare City clinic.
- 03
Concept Plus
A homepage film that walks visitors into the group's building as they scroll.
- 04
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One WordPress site for a door hardware range, from smart locks to drawer slides.
- 05
Bafco
A Shopify store for a UAE office furniture maker, for single pieces and whole offices.
- 06
Elora
A bilingual website for a Dubai clinic offering dentistry, surgery and skin treatments.
- 07
Interactive web development
How we build scroll-driven and animated websites.
Next step
Find out how your website introduces you
A straight read of how your site tells your story and how people reach you, with the findings written down, whether or not you work with us.