Held to the benchmark
Every design was judged against the Guildhall site the institute sent, and the chosen one was designed at its scale.
Tehran Pars Music Institute
A Wafi City music institute wanted a website held to a conservatoire's standard, with a free trial lesson parents book on their phones.
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Key details
We designed Tehran Pars Music Institute's website at conservatoire scale: 87 pages, from the home page to a page for every instrument. We then built the site in WordPress as native Elementor pages, with our own widgets carrying the design and the six-field trial booking form.
- Client
- Tehran Pars Music Institute
- Industry
- Music education
- Location
- Wafi City, Dubai, UAE
- Year
- 2026
Tehran Pars Music Institute
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Scene 01 / Home
The home page opens on the institute's own concert photograph, with the headline standing on the stage.
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Scene 02 / Instruments and programmes
Nineteen instruments sit in two lists, Western classical and Persian, each linking to its own lesson page.
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Scene 03 / Violin lessons
Every instrument page follows one template: how lessons run and what a lesson looks like, then its teachers.
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Scene 04 / Teachers
Teachers are listed by tradition, each with an instrument and one credential, and no face is invented.
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Scene 05 / Free trial
Six labelled fields come first, then the four steps after a booking.
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Scene 06 / About
The institute's story runs from its start in Tehran in 2016 to Wafi City in 2022.
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Scene 07 / Gallery
The institute's own concert photographs, warmed for the stage light, open larger in a viewer.
Overview
Tehran Pars Music Institute is a music academy in Khan Murjan, Wafi City, Dubai. The academy began in Tehran in 2016 and opened in Dubai in 2022. Nineteen instruments are taught there, Western classical and Persian side by side, with voice, ensembles, exam preparation and classes for children from 18 months. Lessons run in seven languages, and the first lesson is a free 20-minute trial.
This page covers what the institute asked for, the design we made, the WordPress build and where the site stands today.
The challenge
It needed a website held to a conservatoire's standard, with one action at its centre: booking a free trial lesson.
A conservatoire as the bar
The institute sent the Guildhall School of Music & Drama's website as its benchmark, and every design was judged against it.
One action
The site has one job: getting parents to book a free 20-minute trial lesson, in six fields.
Parents on phones
Parents nearby would mostly book on a phone, as the institute's brief put it, "one handed, in daylight, while doing something else".
A brand already set
The institute's brief fixed the fonts, the colours and the voice, down to a list of words the site must never use.
Stage light, no portraits
Its own photographs were concert shots under cool blue stage light, and there were no teacher portraits at all.
What we did
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Two rounds against the bar
We judged our first three designs against the Guildhall site, then designed three new homepages at its scale. The Conservatoire direction was chosen on 18 September 2026 with no changes.
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Native Elementor, our own widgets
The WordPress build is made of native Elementor pages. Our plugin, tehranpars-design, adds 35 widgets that print the design's own markup, and every page stays editable in Elementor.
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Two traditions, side by side
The home page sets Western classical and Persian instruments side by side, nineteen in all, each linking to its own lesson page.
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Six fields to a free trial
The trial form asks for six things, each with a visible label, and checks each field as it is filled in. Instrument and programme pages open it with their choice already made.
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One template for every instrument
Each of the nineteen instruments has a page from one template: how lessons run, what a lesson looks like, the teachers and related classes.
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Real names, no stand-in faces
No teacher portraits existed, so teachers appear with their instrument and one credential each, and each named teacher has a page of their own.
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Ready for search, kept out until launch
Every page has its own title and description, and the WordPress build runs Yoast SEO. Both the preview and the build stay out of search until the domain moves.
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Motion that respects settings
The home cover opens as two dark panels part from the centre, and our animated icons play once as each band arrives. With reduced motion switched on, every page is complete and still.
Built with
- WordPress CMS
- Elementor Native page layouts
- Hello Elementor Theme
- Xpro Theme Builder Header and footer
- tehranpars-design (our plugin) Design widgets and the booking form
- Yoast SEO SEO titles and descriptions
- Lottie Animated icons
- Cloudflare Pages Design preview
Site plan
- Free trial booking form
- No screen to open
Select a page to open its screen.
What Tehran Pars has now
- An 87-page website design in its own brand, from the home page to a page for every instrument, programme and named teacher.
- A free trial form with six labelled fields, opened from instrument and programme pages with the choice already made.
- The same design built in WordPress on the institute's own hosting, with every page editable in Elementor.
- Space for teacher portraits and more of its own photographs, with no invented faces in the meantime.
- Farsi and Arabic versions of the design, translated and set right to left, held back for a later phase.
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Why it worked
It works because every page leads to one free trial lesson
The design gives the institute a conservatoire's scale and keeps one action in reach: booking the free trial.
One action in Orange
Orange is kept for the free trial booking, so the institute's one action stands out from everything else on the page.
Two traditions, one design
Western classical and Persian instruments share the same pages, the same template and the same weight, from piano to santoor.
Its own photographs, warmed
The institute's concert photographs are kept and warmed for the cool stage light, and no teacher's face is invented.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
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GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
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Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
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Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
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We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
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Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
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I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
About this project
Questions about this engagement
What clients ask us after reading this case study.
WordPress, with the free version of Elementor, the Hello Elementor theme and Xpro for the header and footer. Our own plugin, tehranpars-design, carries the design, so every page stays editable in Elementor.
Not on its own domain yet. The WordPress build sits on the institute's own hosting, kept out of search, and moves to its domain once access is given.
From the institute's own concert photographs, warmed with a colour grade we made for the stage light. Until the institute sends more, some pages use AI-generated stand-ins with no faces, and teacher pages keep a space for portraits.
Yes. Tehran Pars sent the Guildhall School of Music & Drama's website as its bar, and every design was judged against it. The brand stayed the institute's own. See our web design and development service.
Yes. The Tehran Pars pages are native Elementor pages, and our widgets print the design's own markup, so text, photographs and sections change in the editor. See our WordPress development service.
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Next step
Find out where your trial bookings go missing
A straight read of your website and booking form on a phone, with the findings written down, whether or not you work with us.