The client's words stay
Titles and descriptions come from the client's own sheet. Where we write one, it is a plain summary, and the page content is never touched.
CMS Financial
A Dubai broker with an English site and a separate Arabic one needed both set up for Google, without a word of its pages changing.
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- +33% Google impressions in 3 months
- 1.2 Places higher, average position
Key details
We run SEO for CMS Financial's English and Arabic sites: the client's own titles, language links, headings, crawl fixes and a search visibility report. In the last three months its Google impressions rose 33% against the three months before, while clicks held level at 522.
- Client
- CMS Financial
- Industry
- Financial services
- Location
- Business Bay, Dubai, UAE
- Year
- 2026
- Live site
- cmsfinancial.ae
Google Search Console
Impressions up 33% in three months
Search Console's report for cmsfinancial.ae, read on 7 November 2026, compares the last three months with the three months before. Impressions rose from 37.1K to 49.3K and the average position moved from 16.3 to 15.1.
Clicks stayed level at 522 in both periods, so the average click-through rate fell from 1.4% to 1.1%. Search Console counts the whole site, so these figures reflect every change made to the site in those months, ours included.
33% More impressions
1.2 Places higher
522 Clicks, unchanged
cmsfinancial.ae
CMS Financial
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Scene 01 / Home
The home page, whose title and description come word for word from the client's own SEO sheet.
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Scene 02 / Forex
Each market has a page of its own, here forex, with its title and description from the same sheet.
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Scene 03 / MetaTrader 5
The MetaTrader 5 page, one of the eight pages the client approved first in its SEO sheet.
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Scene 04 / About us
The About page, linked to its Arabic twin by the language tags we added in September 2026.
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Scene 05 / News
The news page, which robots.txt kept search engines out of until September 2026.
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Scene 06 / Arabic site
The Arabic site at /ar/ runs on its own WordPress install and now links page for page to the English one.
Overview
CMS Financial is a forex and CFD broker in Business Bay, Dubai. Its site offers forex, commodities, indices and stock CFDs on the MetaTrader 5 platform, with support in English and Arabic. The English site and the Arabic site at /ar/ run on separate WordPress installs. Adnika runs SEO for both.
This page covers three months of Google search, our SEO work on both sites, and what the figures do and do not show.
The challenge
Two sites in two languages had to work as one for Google, on pages whose wording the client controls and we do not change.
Two sites, no links between them
The Arabic site at /ar/ is a separate WordPress install. In September 2026 no page in either language told Google that the other version existed.
A new version of the site
In late June 2026 a new version of the site replaced the old one. Most page titles and descriptions, and several settings, went back to their defaults.
Wording the client owns
The client approves its own page titles and descriptions. Anything we add has to stay a plain summary of the page, with no claims or figures.
News kept out of search
robots.txt told search engines to stay out of /news/, the section that holds the company's announcements.
Gaps on the Arabic pages
Our September review found that 25 of 26 Arabic pages had no description and 15 had no main heading.
What we did
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Titles from the client's own sheet
In June 2026 we set the titles and descriptions of the site's main pages word for word from the client's own SEO sheet. When the new version of the site reset them, we restored them in July.
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A report, a review and a tracker
In September 2026 we wrote a report on the site's search history, keywords and backlinks, then a page by page review. Each fix that followed was tracked on a page made for the client.
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Three months in Search Console
The site's own Search Console report, the last three months against the three before. Impressions rose and the average position improved, while clicks held at 522 and the click-through rate fell.
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Language links in the page head
One small file, the same on both installs, prints the English, Arabic and default addresses into the pages and articles the two sites share. Here, the About page's source, above the title and description from the client's sheet.
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English and Arabic, paired
Each shared page now points Google to its twin in the other language, in both directions. On 15 Arabic pages we also made the top heading the page's H1, with no change to how it looks.
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The news section, open to search
robots.txt had told search engines to stay out of /news/, where the company posts its announcements. In September 2026 we took that line out.
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Sitemaps sent to Google
On 6 July 2026 we submitted the English and Arabic sitemaps to Search Console. In September we listed the Arabic one in robots.txt too, and set the site up for Bing Webmaster Tools.
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Plain descriptions, one H1
Where a page had no description, we wrote a plain summary of it, with no claims, figures or calls to action. The homepage and the contact page now have one H1 each, and the homepage's logos and badges have alt text.
Built with
- WordPress CMS, two installs
- Elementor Pro Pages and templates
- Yoast SEO Titles, descriptions and sitemaps
- Google Search Console Search performance and sitemaps
- Bing Webmaster Tools Site verification
- Semrush Keyword research and site audits
- Cloudflare Network and page cache
- Language links (our code) hreflang on both installs
Services
Related categories
Site plan
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Select a page to open its screen.
What CMS Financial has now
- 33% more Google impressions and an average position 1.2 places higher, the last three months against the three before, with clicks level at 522.
- Titles and descriptions on its main English pages that match the client's own SEO sheet, word for word.
- English and Arabic pages that point Google to each other, in both directions.
- One H1 on the homepage, the contact page and the Arabic pages we fixed, and alt text on the homepage's logos and badges.
- A news section search engines may crawl, and the site set up for Bing Webmaster Tools.
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Why it worked
It works because every change is small, checked and reversible
Each fix on this financial firm's site now goes in alone, is checked on the live page and can be undone in one step.
A dry run first
Each change first runs as a test that writes nothing. It goes live only if the site still matches that test, with a backup and a rollback kept.
Checked on the live page
After each change we fetch the live page, compare it with a copy taken before, and make sure the key pages still load.
Both languages at once
English and Arabic run on separate installs, so the language links use one file on both and are checked in each direction.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
About this project
Questions about this engagement
What clients ask us after reading this case study.
We compared the last three months with the three before in Google Search Console, read on 7 November 2026. Impressions rose from 37.1K to 49.3K, up 33%, and the average position moved from 16.3 to 15.1, 1.2 places higher. Clicks stayed at 522 in both periods.
No. Clicks stayed at 522 in both periods, so the average click-through rate fell from 1.4% to 1.1%. The site was shown more often without being clicked more often. Search Console does not say why, so we do not guess.
We cannot say so. Search Console counts the whole site, English and Arabic, so its figures reflect every change made in those months. We were also working on the site in the three months before. Our records show the client's titles going live in June and restored in July, and the sitemaps sent to Search Console in July. The language links, headings, descriptions and robots.txt fix followed in September.
Yes. On CMS Financial's sites we set titles and descriptions word for word from the client's own sheet. Where a field was empty, we wrote a plain summary with no claims or figures. The pages' own text was not touched. See our SEO services.
Yes. CMS Financial's Arabic site is a separate WordPress install. One small file on both installs links the pages and articles the two sites share to their twins. We checked each pair in both directions. See our on-page SEO service.
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More work
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Next step
Find out how Google reads your English and Arabic pages
A straight read of your search visibility, page titles and technical setup, with the findings written down, whether or not you work with us.