Each install states its pairs
The language tags sit in each install's own code. The English and Arabic sites each say which pages belong together, and a change to one cannot break the other.
CMS Prime
An online trading broker in Dubai needed Google to pair its English and Arabic pages, with the technical faults underneath them fixed.
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- +53% Google impressions in 6 months
- +9% Google clicks in 6 months
- 2.7 Places higher, average position
Key details
We run SEO and site work for CMS Prime: language tags pairing its English and Arabic pages, real 404s, redirect fixes, FAQ markup and search reports. In the last six months, its Google impressions rose by more than half against the six months before.
- Client
- CMS Prime
- Industry
- Financial services
- Location
- Dubai, UAE
- Year
- 2026
- Live site
- cmsprime.com
Google Search Console
Impressions up by more than half in six months
Search Console's report for cmsprime.com, read on 7 November 2026, compares the last six months with the six months before. Impressions rose from 678K to 1.04M and clicks from 17.5K to 19.1K, while the average position moved from 12.3 to 9.6.
Clicks grew far more slowly than impressions, so the average click-through rate fell from 2.6% to 1.8%. Search Console counts the whole site, so these figures reflect every change made to the site in those months, ours included.
53% More impressions
9% More clicks
2.7 Places higher
cmsprime.com
CMS Prime
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Scene 01 / Home
The English home page, the default version in every language pair we set.
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Scene 02 / Arabic home
The Arabic home page runs on its own WordPress install and is paired with the English one for Google.
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Scene 03 / MetaTrader 4
Product pages such as MetaTrader 4 carry FAQ markup for the questions they already answer.
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Scene 04 / MetaTrader 4 in Arabic
Its Arabic version names the English page as its pair, and the English page names it back.
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Scene 05 / Blog
The blog is in English only, so its pages carry an English language tag of their own.
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Scene 06 / Blog post
Each post names its own address as canonical. In September 2026 we fixed the one whose canonical still pointed at an old address.
Overview
CMS Prime, an online trading broker, describes itself as Dubai-based. Its site offers trading in forex, commodities, indices and stock CFDs on MT4, MT5, a web trader and its own app. The English and Arabic sites run as separate WordPress installs on cmsprime.com, beside a partner section for introducing brokers. Adnika runs its SEO and technical site work.
This page covers six months of the site's Google search, our work across its installs, and what the figures do and do not show.
The challenge
Google had no way to pair its separate English and Arabic installs, on a site with soft 404s, breaking links and a stalled mega menu.
Two languages, two installs
The English and Arabic sites are separate WordPress installs on one domain, and neither knew the other's pages existed. Nothing told Google which pages were translations of each other.
Every missing page sent home
A theme function redirected every missing address to the home page. Google reads such a redirect as a soft 404, not as a missing page.
Links broken by a tag
Redirect rules for older addresses matched the whole address, so a link carrying a tracking tag landed on an error page instead.
A mega menu stuck shut
A speed plugin merged Elementor's scripts into one file. After an Elementor update in May 2026, the header's mega menu stopped opening on hover.
Gaps page by page
Our September 2026 review found pages with no meta description, pages with two H1s or none, and images without alt text. They sat in both languages and in the partner section.
What we did
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Real 404s, not the home page
In April 2026 we removed the theme function sending missing addresses home, and added a 404 page with links to the main sections. A missing address now answers 404.
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Links into the product pages
In June 2026 we added links in the body text of the product pages and the home page, pointing readers and Google to related pages. The home page's MetaTrader 4 headings now link to the MetaTrader 4 page.
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Six months in Search Console
The site's own Search Console report, the last six months against the six before. Impressions rose by more than half, clicks by 9% and the average position by 2.7 places, while the click-through rate fell.
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FAQ markup from the page's own questions
We marked up the questions the product pages already answer as FAQ structured data, so search engines can read them as questions and answers. The MetaTrader 4 page carries its seven.
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English and Arabic, paired
On 1 June 2026 we added language tags to both installs. Each English page on our list and its Arabic version now name each other, with English as the default, as on MetaTrader 4.
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The mega menu, open again
In May 2026 we switched off the speed plugin's script merging. Elementor's scripts now load from their own folders, and the header's mega menu opens on hover again.
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Descriptions and headings, page by page
In September 2026 we wrote meta descriptions where the Arabic legal pages and the partner section had none, without touching the pages themselves. Pages with two H1s or none now have one, in both languages and the partner section.
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Old links still land
In June 2026 we set the site's redirect rules to ignore tracking tags and pass them on, so tagged links reach the right page. Older product addresses redirect to their current pages in one step.
Built with
- WordPress CMS, one install per language
- Elementor Pro Pages, header and mega menu
- Yoast SEO Titles, descriptions and sitemaps
- Redirection Redirect rules
- 10Web Booster Page speed and caching
- Google Search Console Search performance
- Semrush Rank tracking and site audits
- Language tags (our code) hreflang in each install
Related categories
Site plan
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Select a page to open its screen.
What CMS Prime has now
- Google impressions up 53% and clicks up 9%, with the average position moving from 12.3 to 9.6, the last six months against the six before.
- English and Arabic pages naming each other for Google, set in each install's own code.
- Missing addresses answering 404, and old or tagged links redirecting to the right page.
- A header mega menu opening on hover again, and FAQ markup on the product pages.
- Meta descriptions where the Arabic legal pages and the partner section had none, and one H1 on each page where there were two or none.
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Why it worked
It works because every install gets its own fix
CMS Prime's English and Arabic sites and its partner section are separate WordPress installs on one domain. A fix in one reaches none of the others, so we make each change in each install and check it on the live site.
Checked live, with a way back
Every change is made on the live site, checked straight after and kept with a way to undo it. In September 2026 a tracker showed the client each fix as it was checked.
Snippets without claims
On a broker's site, a search snippet must not promise anything. Our descriptions summarise what each page covers, with no figures, awards, licence statements or calls to action.
Reported plainly
Our search reports compare like with like and say what fell as well as what rose, as the click-through rate does here.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
About this project
Questions about this engagement
What clients ask us after reading this case study.
We compared the last six months with the six before in Google Search Console, read on 7 November 2026. Impressions rose from 678K to 1.04M, up 53%. Clicks rose from 17.5K to 19.1K, up 9%, and the average position moved from 12.3 to 9.6, 2.7 places higher.
No. Impressions grew much faster than clicks, so the average click-through rate fell from 2.6% to 1.8%. A smaller share of the times the site was shown in Google led to a visit, and Search Console does not say why.
We cannot say so. Search Console counts the whole site, so its figures reflect every change made in those months, by CMS Prime's team and by us. Our SEO records start in April 2026 with the 404 fix. They show the menu fix in May, language tags, internal links and redirect fixes in June, and descriptions and headings in September.
Yes. CMS Prime's English and Arabic sites are separate WordPress installs on one domain, and its partner section is another. We set language tags, descriptions and headings in each one, then check each on the live site. See our SEO services.
Yes. On CMS Prime's site, each new meta description is a plain summary of the page. It carries no figures, promises, awards or licence statements, even where the page has them. We fill only empty fields and never change the page itself. See our on-page SEO service.
No questions match — try another search.
More work
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- 03
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- 04
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- 05
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- 06
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A Shopify store for a UAE office furniture maker, for single pieces and whole offices.
- 07
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How we work with brokers and financial services firms.
Next step
Find out how Google reads your English and Arabic pages
A straight read of your search visibility, language setup and technical health, with the findings written down, whether or not you work with us.