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Case study · Interior design · Dubai

Dotline Studio

A Dubai interior design and fit-out studio needed a website built around its portfolio.

  • Interior design website
  • WordPress
  • Elementor
  • Website design
  • UI/UX design
  • Figma
  • Website copywriting
  • Keyword research
  • Fit-out
  • Dubai
The Dotline Studio home page on a laptop resting on an orange armchair

Key details

We designed and built the WordPress website for Dotline Studio, a Dubai interior design and fit-out studio, and wrote its copy. The site gives each design service, the studio's interactive design work and its fit-out a page of its own, next to its projects.

Client
Dotline Studio
Industry
Interior design and fit-out
Location
Dubai, UAE
Year
2024

dotlinestudio.ae

Dotline Studio

  1. Home: The home page opens on a full-screen video and a single call to action.
    Home (mobile): The home page opens on a full-screen video and a single call to action.

    Scene 01 / Home

    The home page opens on a full-screen video and a single call to action.

  2. Services: Design services and fit-out on one page, each with a page of its own behind it.
    Services (mobile): Design services and fit-out on one page, each with a page of its own behind it.

    Scene 02 / Services

    Design services and fit-out on one page, each with a page of its own behind it.

  3. Interactive design: Real-time rendering, VR tours and interactive masterplans, explained one at a time.
    Interactive design (mobile): Real-time rendering, VR tours and interactive masterplans, explained one at a time.

    Scene 03 / Interactive design

    Real-time rendering, VR tours and interactive masterplans, explained one at a time.

  4. Fit-out: The fit-out side of the studio, from renovation and MEP engineering to furniture.
    Fit-out (mobile): The fit-out side of the studio, from renovation and MEP engineering to furniture.

    Scene 04 / Fit-out

    The fit-out side of the studio, from renovation and MEP engineering to furniture.

  5. About: The studio's vision and mission.
    About (mobile): The studio's vision and mission.

    Scene 05 / About

    The studio's vision and mission.

  6. Contact: How to reach the studio.
    Contact (mobile): How to reach the studio.

    Scene 06 / Contact

    How to reach the studio.

Overview

Dotline Studio is an interior design and fit-out studio in Al Quoz, Dubai. It designs interiors, exteriors, landscapes and products, and carries projects through to fit-out, including MEP engineering and furniture. It uses real-time rendering and VR tours so clients can see a space before it is built.

This page covers what the studio needed, the site we designed and built, and how it is put together.

The challenge

It needed a website that showed its projects and explained how it works.

  • Design and delivery in one studio

    Dotline designs spaces and also delivers them through fit-out. The site had to present both as one studio.

  • Tools clients have to picture

    Real-time rendering, VR tours and interactive masterplans each needed a plain account of what the client sees and when.

  • Projects first

    The studio wanted its projects at the centre of the site.

  • Found in search

    It also wanted the site to be found in search and to turn visits into enquiries.

What we did

  • Designed in Figma first

    We designed the pages in Figma first, in a dark, image-led style that sets the logo's red dot before every heading.

  • Built on WordPress

    We built the site in WordPress with Elementor, so the studio can edit its pages without a developer.

  • Every service explained

    Each design service and fit-out have their own page, and real-time rendering, VR tours and interactive masterplans are explained one by one.

    The design services on dotlinestudio.ae, one card per service
    The VR tours section of the interactive design page
  • A call to talk on every page

    Most pages close on a band that invites visitors to talk to the studio, and the header keeps a Get in touch button in view.

    The Talk to us now band in the Dotline Studio design
  • Projects at the centre

    Finished projects sit on the home page and in the portfolio, each with its own page.

    Three project cards on dotlinestudio.ae: Vila 127, G25 and FAYY Health Clinic
  • Copy written for search

    We did the keyword research and wrote the site's copy around it.

  • Served through Cloudflare

    Pages are cached and served over HTTPS through Cloudflare's network.

Built with

  • WordPress CMS
  • Elementor Page design
  • Hello Elementor Theme
  • ElementsKit Mega menu
  • Yoast SEO XML sitemaps
  • Cloudflare Caching and HTTPS
  • Figma Design files

Site plan

  • No screen to open
Services/services/Interior design/interior-design/Exterior design/exterior-design/Landscape design/landscape-design/Product design/product-design/Interactive designFit-out/fitout/Portfolio/portfolio/About us/about-us/Contact us/contact-us/Home/Entrance Services/services/Interior design/interior-design/Exterior design/exterior-design/Landscape design/landscape-design/Product design/product-design/Interactive design/interactive-design-solution/Fit-out/fitout/Portfolio/portfolio/About us/about-us/Contact us/contact-us/Home/

Select a page to open its screen.

What Dotline Studio has now

  • A WordPress site in its own dark, red-dot style, on its own domain.
  • A page for each design service, for interactive design and for fit-out.
  • Its projects on pages of their own, from a villa to a health clinic.
  • A phone layout with booking, WhatsApp and call buttons always in reach.
  • Pages the studio can edit itself in Elementor.
dotlinestudio.ae Home on a phone
The dotlinestudio.ae services page on a phone
The dotlinestudio.ae contact page on a phone

Why it worked

It works because the site is built around the studio's projects and process

Dotline offers design, interactive visualisation and fit-out. The site leads with finished projects and gives each part of the work a page of its own.

Projects first

Finished projects sit on the home page and in the portfolio, each with its own page.

One page per service

Interior design, exterior design, landscape design, product design, interactive design and fit-out each have a page.

New tools, explained

Real-time rendering, VR tours and interactive masterplans are explained one at a time.

A way to reach the studio

Most pages close on a consultation call to action, and phones carry booking, WhatsApp and call buttons.

Start a projectA straight read of where your website stands today.

Client stories

What clients say

On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.

In their words

★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
German Medical CenterDubai, UAE
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Ómar Thor ÓmarssonCMO, Meniga
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
Christer PihlqvistKapi Marketing
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Ola BringleMarketing Advertising
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Bengt LundquistSeatech
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
Magnus BruhnPharmaceuticals
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
Denise LopezXOXO Agency
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Pierre-Alexande RauxTelecommunications

About this project

Questions about this engagement

What clients ask us after reading this case study.

WordPress, with Elementor for page design and the Hello Elementor theme. We designed the pages in Figma first.

We designed and built the website, wrote its copy and did the keyword research behind it.

Yes. Dotline Studio is one example. See our WordPress development service.

In May 2024.

Yes. We wrote the copy for this site. See our website copywriting service.

No questions match — try another search.

Next step

Find out where your studio's enquiries go missing

A straight read of your portfolio pages, your search visibility and your enquiry forms, with the findings written down, whether or not you work with us.

Get a quote

Start a project

Tell us what has stalled

A URL and the number that is not moving is enough. We reply with a real answer, usually the same working day.

Goes to Support@adnika.com. No newsletter, no sequence.