The design as drawn
Each section was checked against the design, first in the static build and then in WordPress at desktop, tablet and phone widths.
A Dubai property developer needed its new page designs built into a working website, in place of the old richmind.com.
We built richmind.com from Richmind's five page designs, first as a static site for review, then in WordPress with a plugin of our own. The site presents Oystra, Richmind's development on Al Marjan Island, and each main page ends with a form that saves every registration as a lead.
Richmind
Scene 01 / Home
The home page opens on Distinct by Design, then sets out Richmind's approach to development and its partners.
Scene 02 / About us
About Us explains the Rich and the Mind in the name, with the company's mission and vision.
Scene 03 / Projects: Oystra
Oystra's page runs from its architects and amenities to a gallery and a map of Al Marjan Island.
Scene 04 / Design
Four design principles, then Oystra as the place where they meet.
Scene 05 / Media Hub
Events and news on one page, each list with its own pager.
Scene 06 / Media Hub story
Each event or news story opens on its own page, and event stories carry their photographs as a gallery.
Scene 07 / Broker registration
Brokers sign up as channel partners in four steps.
Richmind (Richmind Development FZ-LLC) is a real estate developer based in Jumeirah, Dubai. Its development Oystra is on Al Marjan Island in Ras Al Khaimah, with architecture by Zaha Hadid Architects. Alongside Oystra, its website sets out the company's design philosophy, carries its events and news, and signs up brokers as channel partners.
This page covers what Richmind needed, what we built and how the site works today.
It needed five page designs built as drawn, working on every screen, in place of its old site.
Richmind supplied designs for five pages, with its own copy and photographs. The site had to match them in text, images and layout.
The designs were drawn for a desktop screen, so every page needed a layout of its own for tablets and phones.
richmind.com already ran an older WordPress site. Its address and old page links had to carry over, and so did its broker form, which sent registrations to Richmind's Odoo.
The Media Hub design showed its events and news as fixed artwork and sample text. The site needed real stories, each with a page of its own.
Brokers needed a registration page and visitors a contact page, and neither had a design.
We built the five pages to Richmind's designs, first as a static site for review and then in WordPress, checking each section against its design. Tablets and phones got layouts of their own.
The site runs on WordPress and Elementor. Our Richmind Site plugin carries the styles, the header, the Oystra gallery and the forms, and the pages stay editable in Elementor.
The Projects page presents Oystra, from its architects and amenities to a gallery and a map of Al Marjan Island with drive times.
A Register your interest band closes each main page, and our plugin saves every entry as a lead in WordPress.
Events and news are WordPress posts. Each story opens on its own page, with its own search title and description and more stories below it.
Brokers sign up as channel partners in four steps, each checked before the next opens, and the form sends every registration to Richmind's Odoo.
Yoast SEO writes the titles, descriptions and sitemaps. Addresses from the old site that would now fail redirect to their new pages.
GSAP and Lenis run the motion: headings rise letter by letter and each element enters in reading order. Visitors who switch on reduced motion get the site at rest.
Select a page to open its screen.
Why it worked
Richmind arrived with its designs, copy and photographs. We built them as drawn, gave them layouts for every screen and connected every form.
Each section was checked against the design, first in the static build and then in WordPress at desktop, tablet and phone widths.
Pages are built mostly from Elementor's own widgets, so the words and photographs can be changed in the editor.
Registrations of interest are saved as leads in WordPress, and broker sign-ups go to Richmind's Odoo.
Headings and photographs enter as the page scrolls, and visitors who prefer reduced motion see the site at rest.
Client stories
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
About this project
What clients ask us after reading this case study.
WordPress, with Elementor for the pages and Xpro templates for the header and footer. Our own Richmind Site plugin adds the styles, the gallery, the forms and the motion, and Yoast SEO handles titles, descriptions and sitemaps.
Richmind supplied the designs for the five main pages, with its own copy and photographs. We built them to match, gave them layouts for tablets and phones, and built the Contact and Broker Registration pages in the same style.
We backed it up in full, then replaced it with the new site at the same address on 26 September 2026. Old page addresses that would otherwise fail now redirect to their new pages.
Yes. Richmind's five page designs became an Elementor site whose pages stay editable in the editor. See our WordPress development service.
Yes. On richmind.com the broker registration form sends each sign-up to Richmind's Odoo. See our CRM integration service.
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