01
Review the Numbers
We start with your treatments, margins and capacity, talking to your head of operations about which doctors have room. AI then reads your account history and flags where the money went and what came back.
Healthcare marketing
Healthcare PPC Agency in Dubai for Clinics and Medical Centres
Adnika is a healthcare PPC agency in Dubai running one campaign per treatment and tracing every patient enquiry back to its ad.
Tell us about your clinic
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Support@adnika.comClients
Healthcare brands on our client list
German Medical Center, Roxana Aesthetics, Elora Polyclinic and Eden (edenderma.com) are among the 140+ brands we've helped grow, alongside names from retail to fintech.
What we do
Healthcare PPC Built Around How Patients Decide
A patient choosing a dermatologist behaves nothing like a shopper buying trainers. They compare doctors, read reviews and wait until they trust someone, so a click alone tells you little. Healthcare PPC has to reach that person at the right stage, with an ad tied to one service and a page answering their worries.
Where clinic ad budgets go wrong
Every specialty in one campaign
Many clinics put dental care, dermatology and general practice into a single campaign, so they compete for the same budget. A low-margin service ends up taking spend from a profitable one, and nobody sees it in the account.
Clicks with no patient behind them
Loose keywords pull in job seekers and people hunting for free medical advice, and each click costs the same as a real patient's. We read the search terms report and block that traffic before it uses up your budget.
Calls nobody tracks
Plenty of patients would rather phone or send a WhatsApp message than fill in a form. If those contacts aren't tracked, your most useful campaign may look like your weakest one.
How we work
Healthcare PPC Services for Clinics and Medical Centres
You'll find four pieces of work behind every account we manage, and each one shows up in your reports. Here's what your clinic gets from us, from the first keyword list to the numbers your CEO reads.
Google Ads
Search is where patients with a specific need tend to start, so Google Ads usually comes first. We group keywords by treatment and intent, then write ads in Arabic and English that lead to the page for that service.
- Search campaigns grouped by treatment and specialty
- Location targeting around each of your branches
- Negative keywords that keep job seekers and students out
- Ad copy checked against Google's healthcare policies before launch
- Call assets so patients can ring your reception from the ad
Paid Social
Social ads reach people before they've started searching, which suits elective treatments. For German Medical Center, a multi-specialty clinic in Dubai, Adnika built deeply segmented audiences and ran personalised Google and social media ads against them.
- Audiences segmented by service and patient need
- Creative that matches where each person is in their decision
- Retargeting kept within each platform's rules on health data
- Video ads on YouTube, Instagram and Facebook
Landing Pages
An ad can't rescue a vague page, so we look at where each click lands before we spend on it. For Roxana Aesthetics, an aesthetic and dermatology clinic, Adnika rebuilt the website around its treatments rather than the brand. Each treatment got its own page, the structure paid traffic needs.
- One page for each treatment you advertise
- A clear next step, whether that's a call or a form
- Copy that answers the worries patients have before booking
- Arabic and English versions where you serve both groups
Tracking and Reporting
The Adnika Dashboard: one live view of a client's ads, analytics and CRM data, with AI recommendations reviewed by the strategist. For a clinic, that puts ad spend next to the enquiries your reception team logs, so you see which treatments pay for themselves.
- Call and form tracking tested before launch
- WhatsApp clicks counted as their own conversion
- Enquiries followed into your CRM where you have one
- Reports a CEO, CFO or head of sales can read quickly
How we use AI
AI in Your Healthcare PPC, Reviewed by a Strategist
02
Build and Track
Tracking goes in first, because AI trained on bad conversion data learns the wrong lesson. Then we build the campaigns, ads and landing pages around the services you want to grow.
03
Launch and Clean Up
The first stage after launch is about cleaning the traffic. AI sorts the search terms and suggests what to block, and your strategist decides what goes and which ad copy to test next.
04
Move Budget to What Works
Once we know which treatments are profitable, the dashboard recommends where spend should move. Your strategist checks each recommendation against what your clinic can handle, and the following month's plan comes from there.
Stage 01 / 04
Why us
Why Work With Our Healthcare PPC Team
You're trusting an outside company with ads patients will read, and a careless claim costs more than a wasted click. Here's what changes when we're running your account.
Hands-On Clinic Work
Our healthcare work includes German Medical Center and Roxana Aesthetics, so you won't be paying us to learn how clinics operate.
One Site for Paid and Organic
German Medical Center ran two separate websites, one for organic and one for paid traffic. Adnika replaced them with one centralised WordPress site in English and Arabic, so all its traffic now reaches the same pages.
Arabic and English Ads
We write each language as its own set of ads, because a straight translation often misses the words people type. Arabic and English searchers can want the same doctor and phrase it differently.
Straight Talk on Budget
If a treatment can't pay for its ads, we'll say so and move the money. A limited budget doing useful work beats a bigger one spread across every specialty.
Capabilities in detail
What Goes Into a Healthcare Google Ads Account
These are the decisions we work through on every account, and the ones worth asking any agency about before you sign.
Keyword Research by Specialty
Patients rarely search the way doctors talk. We map the Arabic and English terms for each service, then sort them by how close the person is to booking.
Platform Ad Policies
Google and Meta both limit what health ads can say and show. We read those policies before writing, which helps keep your ads live and avoids a stalled launch.
Location Targeting
A clinic in Jumeirah and one in Abu Dhabi draw on different neighbourhoods, so the radius changes by service. Some specialties also attract patients from further away, such as Bahrain, and those need their own campaigns.
Budget Allocation
Your ad investment should follow the return from each service. We put more behind what brings patients, and keep enough on brand search that competitors don't take those clicks.
Conversion Tracking
We count calls, forms and WhatsApp clicks as separate actions and tell Google which ones matter. Its bidding then learns from real enquiries instead of page views.
Bidding Strategy
Automated bidding needs clean data, and a new account rarely has enough. We keep tighter manual control at first, then hand over more to automation once the conversion data can support it.
Ad Copy
Health ads should reassure people without promising an outcome. We write to the worry behind the search and name the service, leaving out any claim you can't stand behind.
Lead Follow-Up
Your reception team is assisting patients all day, so paid leads can sit unanswered. Following them into your CRM shows us which enquiries nobody called back, and that's often the cheapest fix on the account.
Technology
The Tools Behind Your Campaigns
Which platforms we use depends on your treatments and where your patients spend their time. These are the ones we draw on for healthcare accounts.
Search and local
Where patients look for a treatment or a doctor nearby.
- Google Ads, Google Maps, Google Business Profile
Websites
Where patients scroll before they start searching.
- Facebook, Instagram, YouTube, TikTok
Speed
We already run ChatGPT Ads campaigns for UAE businesses.
- ChatGPT Ads
CRM and follow-up
How each enquiry gets picked up once it reaches your team.
- HubSpot, WhatsApp, call tracking
Reporting
Where you see spend and enquiries together.
- The Adnika Dashboard, Google Analytics, Google Tag Manager
Industries
Proven results across sectors
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Healthcare and clinic portfolio and case studies
Websites and SEO for clinics and healthcare providers. Pick a service or another industry, or search for a client.
View all case studies:quality(78))
Personal brands Roxana Diaconu
- Design
- Development
- 3D and motion
:quality(78))
Corporate Richmind Holding
- Design
- Development
- SEO
:quality(78))
Healthcare German Medical Center
- Design
- Development
- SEO
:quality(78))
Real estate Arabland
- Design
- Development
- CRM integration
:quality(78))
Real estate Richmind
- Development
- 3D and motion
- CRM integration
:quality(78))
B2B and industry A2 Sweden
- Design
- Development
:quality(78))
Real estate Chicago Real Estate Photography
- Design
- Development
- Redesign
:quality(78))
Real estate Concept Plus
- Design
- Development
- 3D and motion
:quality(78))
Retail and e-commerce Bafco
- Design
- E-commerce
- CRM integration
:quality(78))
Retail and e-commerce Designer's Empire
- Design
- E-commerce
- Google Ads
:quality(78))
Healthcare Elora Aesthetics Polyclinic
- Design
- Development
- Arabic and English
:quality(78))
Interior design Dotline Studio
- Design
- Development
- Copywriting
:quality(78))
Personal brands Paria Ghorashi
- Design
- Development
- 3D and motion
:quality(78))
Healthcare New Sense Clinic
- Design
- Development
- Arabic and English
:quality(78))
Healthcare Luxury Care Clinic
- Design
- Development
- Arabic and English
:quality(78))
Real estate Adnika Goyzer Integration
- Plugin development
- CRM integration
- SEO
:quality(78))
Education Tehran Pars Music Institute
- Design
- Development
:quality(78))
Finance CMS Prime
- SEO
- Maintenance
- Development
:quality(78))
Our own products Adnika SEO Writer
- Web app
- SEO
- AI
:quality(78))
Healthcare Shape Zoom Polyclinic
- Design
- Redesign
:quality(78))
Real estate Richmind Odoo Connect
- Plugin development
- CRM integration
:quality(78))
Finance CMS Financial
- SEO
- Arabic and English
:quality(78))
Healthcare Roxana Aesthetics
- SEO
- Maintenance
- Development
:quality(78))
Our own products Poses4You
- Mobile app
- Design
- AI
:quality(78))
Our own products Adnika Motion
- Plugin development
- 3D and motion
- Development
:quality(78))
Our own products Adnika Agentic AI SEO
- Web app
- AI
- SEO
:quality(78))
Healthcare Stemcells Therapies
- SEO
- Design
Nothing matches that yet.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
Watch
Short answers, on video
0:25Play From One Wall to the World: Meta Ads and Google Ads, 25 secondsFrom One Wall to the World: Meta Ads and Google Ads
A classic projector could only show your message on one wall. Meta Ads and Google Ads put it in front of the right people, at the right time, in the right place.
Read the transcript
This classic video projector could only show your message on one wall. Today your message can reach the world, thanks to Meta Ads and Google Ads. They help us send your message to the right people, at the right time, in the right place. Contact us to send your message to the world instead of to one wall.
FAQ
Healthcare PPC Questions From Clinics
These are the questions clinic owners and marketing managers tend to ask before they start.
It plans, writes and manages paid ads for clinics, then tracks which ones bring in patients. At Adnika, this sits inside our healthcare digital marketing agency in UAE work. Your ads and the rest of your marketing then follow one plan.
Patients take longer to decide, the platform rules are tighter and a careless claim costs you trust. Our Google Ads and PPC agency work covers every sector, and healthcare accounts add treatment-level tracking and closer checks on ad copy.
There's no single right figure, because it depends on your specialty, your area and how many new patients you can see. We start from your treatment margins, then work out what an enquiry can cost and still pay for itself.
Clicks and calls start when the ads go live, but useful data takes longer to build. The wait depends on your budget and how many people search for your treatment. We won't give you a patient number in advance, and you should question any agency that does.
Yes, and we treat them as separate campaigns rather than translations. Each language gets its own keywords and ad copy, plus its own landing page where your site has one.
Search usually comes first, because it catches people already looking for a treatment. Our guide to effective healthcare campaigns on Google Ads covers the setup. We add YouTube or Performance Max once the tracking data can support them.
If you need patients now, PPC gets you in front of them faster, while SEO pays back over a longer period. Our guide to healthcare marketing shows how the two fit into a patient acquisition plan.
Yes, because YouTube and social ads depend on good footage, and our healthcare video production team can shoot it for your clinic. We plan the videos around the treatments you're advertising, so each one has a campaign waiting for it.
Yes, Adnika already runs ChatGPT Ads campaigns for UAE businesses, and we've taken UAE clinic campaigns through OpenAI's review. We'd add them once your Google Ads tracking is solid, so you can compare the two fairly.
We measure cost per enquiry and, where your CRM allows it, cost per new patient. Reports are written for whoever signs off the budget, whether that's the owner or your head of marketing.
No questions match — try another search.
Free resources
PPC Resources for Your Clinic
Planning a campaign before you speak to an agency helps. These guides and calculators cover budgets, quotes and lead targets, and they work for clinics as well as any other advertiser.
Resources
Advertising Plan Kit
An advertising plan template and pitch deck, plus a guide that compares the cost and the trade-offs of each main type of advertising.
PPC Management Cost in Dubai
Our guide to what PPC management costs in Dubai, why percentage-of-spend pricing can work against you and how to compare two quotes.
A/B Testing Kit
A significance calculator and a test tracker in Excel, for deciding when an A/B test result is real and keeping a record of every test.
Lead Goal Calculator
Work out how many leads marketing must hand to sales each month to hit the revenue target, then track every region against that plan.
Where this sits
Healthcare Marketing That Supports Your Ads
Paid ads perform better when the website and content behind them are doing their job. These services sit alongside PPC and share the same patient data.
The hubHealthcareAll our healthcare work in one place, from paid ads and content to video and social media.Everything in this industry
- Healthcare SEO DubaiHealthcare SEO Dubai for clinics and medical centres. Local search, treatment pages and technical SEO in Arabic and English, so patients find you.
- Dental Clinic Marketing Dubai for Booked PatientsDental clinic marketing in Dubai from Adnika: Google Ads, local SEO and treatment pages in Arabic and English, tracked from first click to booked visit.
- Aesthetic Clinic Marketing DubaiAesthetic clinic marketing in Dubai from Adnika: SEO, PPC and social media in Arabic and English that turn treatment searches into booked consultations.
- Healthcare PPC Agency in Dubai for UAE ClinicsYou are hereAdnika is a healthcare PPC agency in Dubai. We run Google and social ads for clinics in Arabic and English, tracked from click to patient enquiry.
- Digital Marketing Agency for Dermatologists in DubaiAdnika markets dermatologists and aesthetic clinics in Dubai: treatment pages, SEO, Google and Meta ads, and tracking from search to booked consultation.
Next step
Talk to Our Healthcare PPC Team
Tell us which treatments you want more patients for, and we'll talk through how we'd run the campaigns on Google and social media.