01
Search research
AI tools group the questions people ask about each procedure, in Arabic and English. A strategist then decides which searches deserve a page and which are worth paying for.
Healthcare marketing
Aesthetic clinic marketing in Dubai, built around your treatments
Our aesthetic clinic marketing in Dubai joins SEO, paid search and social to one job: turning searches into booked consultations. You see what each channel brings in.
Tell us about your clinic
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Support@adnika.comClients
Healthcare brands on our client list
German Medical Center, Roxana Aesthetics, Elora Polyclinic and Eden (edenderma.com) are among the 140+ brands we've helped grow, alongside names from retail to fintech.
What we do
Clinic marketing that follows how patients choose
Nobody books a laser hair removal course after one advert. Patients compare clinics, read about the doctors and check your Instagram before they message you. Your marketing needs to answer them at each point, in your clinic's own voice.
Where aesthetic clinics lose enquiries
A website built around the brand
People search for a procedure, so a website built around your clinic's name gives them little to act on. For Roxana Aesthetics, an aesthetic and dermatology clinic in Dubai, we rebuilt the website around its treatments, with its own page for each one.
Social feeds with likes but no enquiries
A busy feed looks healthy, but likes won't show you who booked. Social media marketing works when each post points to a specific service, and you track the messages it brings in.
Enquiries that go cold in the inbox
Prospective patients often message several clinics at once, so a slow reply costs you the consultation. We set up follow-up so each message, call and form lands in one place with a named owner on your team.
How we work
One plan for search, advertising, social and follow-up
Your marketing and social media shouldn't run as separate jobs with separate reports. We plan the channels together, so someone who sees a post, searches your name and messages you stays one person in your data.
SEO and local search
Most patients start on a search engine with a procedure and an area, such as hair removal in Jumeirah. Our SEO services begin there. We map those searches to service pages, then build organic traffic and rankings for the work you want to grow.
- A page for each procedure, written around the questions people ask
- Local SEO for your Google Business Profile and map results
- Technical fixes for page speed, structure and schema
- Arabic and English pages, each written for its own readers
- Backlinks earned selectively, never bought in bulk
Google Ads and paid social
PPC puts you in front of people comparing clinics right now. We run paid search on procedure names and targeted Meta advertising, then send each click to the matching page. For German Medical Center, a multi-specialty clinic in Dubai, we built deeply segmented audiences and ran personalised Google and social adverts against them.
- Paid search on procedure and area terms
- Social advertising in Arabic and English
- A landing page for each promotion, with one clear next step
- Conversion tracking on calls, forms and messages
Social and content
Social media marketing for a clinic needs a clinician's eye as well as a designer's. We build a social media strategy around your services, then plan posts, video and blog posts your medical team approves.
- Platform plans by service and season
- Your clinicians on camera, explaining how each procedure works
- Stories and testimonials, used only with written consent
- Content marketing that answers questions before a first visit
CRM and patient follow-up
Patient engagement doesn't stop at the first message. We connect your forms, calls and chats to a CRM, so your team sees each enquiry in one place. Email campaigns then keep your clinic top-of-mind between appointments.
- One CRM record for each enquiry
- Replies your front desk can send in Arabic or English
- Email for aftercare and repeat visits
- Reports from first click to booked appointment
How we use AI
AI speeds up the groundwork, people make the calls
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Page outlines
AI gives our writers a starting outline for service pages and articles. Writers add your clinic's voice, and your medical team checks the information before anything goes live.
03
Creative testing
AI flags which headlines and audiences are pulling ahead across your social media campaigns and paid search. Our team reviews those signals before changing a budget or pausing an advert.
04
Reporting by service
The Adnika Dashboard: one live view of a client's ads, analytics and CRM data, with AI recommendations reviewed by the strategist. For your clinic, that means seeing which services bring in consultations and what each channel cost to get there.
Stage 01 / 04
Why us
What a clinic gets from a marketing agency that knows healthcare
Clinics we've worked with include German Medical Center, Roxana Aesthetics and Elora Polyclinic. That experience shapes how we write about your work and what we measure for you.
Service-first planning
We start from the services you want to grow, then point each page and advert at them. That keeps your marketing efforts on the work your clinic wants more of.
Arabic and English from the start
Patients in Dubai don't all search in one language, so we plan both from the first brief. Arabic pages and adverts are written for Arabic readers, and they don't arrive as a translation at the end.
Trust built into the copy
Aesthetic medicine is a personal decision, and people want credibility before they want an offer. Your doctors, their training and real patient stories carry more weight than a discount, so we give them the space.
Reporting you can read
You'll see consultations and conversion rates by service, in plain language. That tells you what to keep, what to fix and where the next budget should go.
Capabilities in detail
What's in the full plan
Take the full plan or start with the part that's hurting most. Each piece below works alone, and each one feeds the others once they're running together.
SEO strategy by service
We choose the services worth ranking for, then write an SEO strategy covering page structure, content and links. Skincare and beauty searches shift with the seasons, so we review the plan as demand changes.
Local visibility
People often choose a clinic close to home or work. We clean up your Google Business Profile, listings and location pages to raise your visibility and attract patients nearby.
PPC management
Paid search catches people comparing clinics, so we build campaigns by procedure and by area. We review search terms, landing pages and conversion data, then move spend towards what brings in enquiries.
Social media management
We plan and publish across the social media platforms your audience uses, then handle comments and messages with your team. Social media engagement matters to us when it leads to a conversation about a specific procedure.
Film and patient stories
Video lets people meet your team before they walk in. We plan short explainers and clinic tours for YouTube and your social feeds, plus patient stories shared with written consent.
Website and landing pages
Your website has to load quickly and make enquiring easy on a phone. For German Medical Center, a multi-specialty clinic, we replaced two separate websites with one centralised WordPress site in English and Arabic.
Email and WhatsApp follow-up
Aftercare messages, reminders and email campaigns keep people in touch with your clinic between visits. We write them with your front desk, so each one sounds like your team.
Reviews and reputation
Reviews and testimonials are often the last thing people read before they call. We help your team ask for reviews at the right moment and reply to them well, which protects your reputation.
Technology
The tools behind your clinic's marketing
Here are the platforms we use most for clinics like yours, grouped by the job each one does.
Search and local
Websites and service pages
- WordPress, landing pages, enquiry forms
Websites
Getting found on Google
- Google Search Console, Google Business Profile, Google Analytics, schema markup
Speed
Paid advertising
- Google Ads, Meta, TikTok, ChatGPT Ads
CRM and follow-up
Social platforms and film
- Instagram, TikTok, YouTube, Facebook
Reporting
Records and messaging
- HubSpot, WhatsApp, email, The Adnika Dashboard
Industries
Proven results across sectors
Every number below is the count of case studies we have actually published in that sector, and the best result among them. Nothing is a counter.
Healthcare and clinic portfolio and case studies
Websites and SEO for clinics and healthcare providers. Pick a service or another industry, or search for a client.
View all case studies:quality(78))
Personal brands Roxana Diaconu
- Design
- Development
- 3D and motion
:quality(78))
Corporate Richmind Holding
- Design
- Development
- SEO
:quality(78))
Healthcare German Medical Center
- Design
- Development
- SEO
:quality(78))
Real estate Arabland
- Design
- Development
- CRM integration
:quality(78))
Real estate Richmind
- Development
- 3D and motion
- CRM integration
:quality(78))
B2B and industry A2 Sweden
- Design
- Development
:quality(78))
Real estate Chicago Real Estate Photography
- Design
- Development
- Redesign
:quality(78))
Real estate Concept Plus
- Design
- Development
- 3D and motion
:quality(78))
Retail and e-commerce Bafco
- Design
- E-commerce
- CRM integration
:quality(78))
Retail and e-commerce Designer's Empire
- Design
- E-commerce
- Google Ads
:quality(78))
Healthcare Elora Aesthetics Polyclinic
- Design
- Development
- Arabic and English
:quality(78))
Interior design Dotline Studio
- Design
- Development
- Copywriting
:quality(78))
Personal brands Paria Ghorashi
- Design
- Development
- 3D and motion
:quality(78))
Healthcare New Sense Clinic
- Design
- Development
- Arabic and English
:quality(78))
Healthcare Luxury Care Clinic
- Design
- Development
- Arabic and English
:quality(78))
Real estate Adnika Goyzer Integration
- Plugin development
- CRM integration
- SEO
:quality(78))
Education Tehran Pars Music Institute
- Design
- Development
:quality(78))
Finance CMS Prime
- SEO
- Maintenance
- Development
:quality(78))
Our own products Adnika SEO Writer
- Web app
- SEO
- AI
:quality(78))
Healthcare Shape Zoom Polyclinic
- Design
- Redesign
:quality(78))
Real estate Richmind Odoo Connect
- Plugin development
- CRM integration
:quality(78))
Finance CMS Financial
- SEO
- Arabic and English
:quality(78))
Healthcare Roxana Aesthetics
- SEO
- Maintenance
- Development
:quality(78))
Our own products Poses4You
- Mobile app
- Design
- AI
:quality(78))
Our own products Adnika Motion
- Plugin development
- 3D and motion
- Development
:quality(78))
Our own products Adnika Agentic AI SEO
- Web app
- AI
- SEO
:quality(78))
Healthcare Stemcells Therapies
- SEO
- Design
Nothing matches that yet.
Client stories
What clients say
On camera and in writing — swipe through the founders and teams we’ve helped design, build and grow.
In their words
★★★★★
GMC is thrilled to extend our heartfelt appreciation to Adnika! Collaborating with Ehsan and his team has consistently been an absolute delight. Ehsan's dedication and commitment have ensured that German Medical Center remains an exceedingly satisfied and happy client, especially regarding their Hubspot Onboarding, Digital Marketing, Website Development, Content Creation and Social Media Marketing. Adnika is indeed the Best Digital and Growth Marketing Agency in UAE!
★★★★★
Adnika provided us with their Inbound Sales and Marketing solutions through Hubspot. They helped us generate more qualified leads for our sales team, drive website traffic, increase customer engagement, and grow our customer base. Adnika is a reliable partner that has always taken our specific goals and needs seriously.
★★★★★
Adnika has helped us plan, implement and optimize ad campaigns on Facebook and Instagram. Adnika is truly committed to Performance Marketing. They provided us with a fantastic dashboard with detailed KPIs that helped us track the campaigns’ performance in real time. Adnika also gave us helpful and dedicated support during the whole project, and the campaigns turned out to be a great success. We highly recommend working with Adnika's growth experts.
★★★★★
We really enjoyed working with Adnika’s team. Not only are they talented, but they all take the time to understand whom they're working with, what they're trying to accomplish, and how to help the business achieve its goals. The quality of work we've experienced has made a huge difference for us and helped drive new business.
★★★★★
Adnika helped Sea Technology with setting up new digital channels, such as Google Search Ads, to attract more customers and leverage our brand. We are very satisfied with the results and we will continue with the implementation of lead generation, marketing automation, and performance marketing.
★★★★★
Working with the Adnika team has been a real pleasure! Extremely friendly, Ehsan and Elin are always available with prompt replies, valuable insights, patience, a problem-solving attitude, and high knowledge. Super easy to work with them. I highly recommend the Adnika team to help your business!
★★★★★
I am an artist, but I also manage a collective of DJs. In order to promote our services to our clients, we needed Inbound solutions that could attract the right traffic and promote the brand. Adnika built and designed our Inbound processes as well as create and manage campaigns on social media and Google Ads which helped us attract many more customers. I’m very happy!
★★★★★
We've been using Adnika growth marketing solutions only for a few months. They are highly professional, competent, experienced, and creative. Get ready to get to work with this agency. They will come alongside you as a business owner and feel your pain and joy! Get ready to transform your business.
FAQ
Questions about marketing an aesthetic clinic
These are the things clinic owners and marketing managers ask us before they start. If yours isn't here, the form at the top of this page reaches a senior person on our team.
It covers whatever moves someone from a procedure search to a booked appointment: SEO, PPC, social, your website and follow-up. We're a healthcare digital marketing agency in the UAE, and this page sets out how that work changes for cosmetic and dermatology care.
Start with the services where you have capacity and good margins, and where your team wants more work. We then check search demand and the competition for each one before we commit your budget.
Send the form at the top of this page and tell us which services matter most. We'll look at your website, adverts and social accounts, then come back with a growth check-up showing where people drop off.
Most clinics need both, because the two do different jobs. Google catches people already searching, while Instagram builds trust with people who aren't ready to book. We'll show you how the split should look for your clinic.
We build separate campaigns for each procedure and area, write adverts in Arabic and English, and send each click to a matching page. Our article on Google Ads for healthcare explains how this work is put together.
Yes, we film procedure explainers and introductions to your clinicians, then plan them alongside your advertising and social feeds. Our team handles healthcare video production as part of the same plan.
We route each enquiry into one CRM, so your team sees who asked what and who's replying. If you don't have a CRM yet, we'll help you choose one and build patient engagement around it.
Yes, once tracking ties each enquiry back to the advert or search that brought it in. You'll then see enquiries by service and by channel in one dashboard, so your decisions rest on numbers you can check.
Yes, and we ask for their input early. They know how people talk about a procedure, so a short conversation with them beats any brief. Our content marketing team then sends the medical detail back for review before anything is published.
Yes, Adnika is already running ChatGPT Ads campaigns for UAE businesses. If your audience researches procedures in AI tools, our AI agency team can check how your clinic shows up there. We'll then tell you whether a test makes sense.
No questions match — try another search.
Free resources
Templates for your clinic's next plan
Use these as a guide to your next quarter of marketing campaigns, whether you work with us or run them in-house. Start with the marketing plan, then use the calculator to set how many leads each service needs.
Resources
Marketing Plan Template
A Word marketing plan template with a SWOT table, target market and personas, a marketing mix section, a budget table and a channel plan.
Growth Strategy Template
A Word growth strategy template: rationale, primary and secondary targets, action plan, team, funding and tools, and a table to report back on.
Content Mapping Template
A crash course on content mapping and a Word template with persona profiles and a content map for each lifecycle stage.
Lead Goal Calculator
Work out how many leads marketing must hand to sales each month to hit the revenue target, then track every region against that plan.
Where this sits
Part of our healthcare marketing
This page covers elective aesthetic and dermatology care, one part of the healthcare marketing we run for clinics in Dubai.
The hubHealthcareSee how the same approach works for other clinics and medical centres.Everything in this industry
- Healthcare SEO DubaiHealthcare SEO Dubai for clinics and medical centres. Local search, treatment pages and technical SEO in Arabic and English, so patients find you.
- Dental Clinic Marketing Dubai for Booked PatientsDental clinic marketing in Dubai from Adnika: Google Ads, local SEO and treatment pages in Arabic and English, tracked from first click to booked visit.
- Aesthetic Clinic Marketing DubaiYou are hereAesthetic clinic marketing in Dubai from Adnika: SEO, PPC and social media in Arabic and English that turn treatment searches into booked consultations.
- Healthcare PPC Agency in Dubai for UAE ClinicsAdnika is a healthcare PPC agency in Dubai. We run Google and social ads for clinics in Arabic and English, tracked from click to patient enquiry.
- Digital Marketing Agency for Dermatologists in DubaiAdnika markets dermatologists and aesthetic clinics in Dubai: treatment pages, SEO, Google and Meta ads, and tracking from search to booked consultation.
Next step
Turn more treatment searches into booked consultations
Tell us what you want to grow, and we'll show you where your online presence is losing potential patients.